How to Select the Best Envelopes for Direct Mail Campaigns

,
How to Select the Best Envelopes for Direct Mail Campaigns - Pel Hughes print marketing new orleans

There is no sense going to great lengths to create an elaborate direct mail campaign when you do not have the right envelopes.  The envelopes you select should present your message in an artful manner. Fail to select the best envelopes and you won’t get the most out of the time, money and effort you invest in direct mailings.

Why Envelopes Matter

Think back to the last book you bought.  If you are honest about the purchase, you will likely admit the book’s cover played a part in convincing you to buy it.  The same is true of direct mailers. If the envelope is ugly or plain, people will ignore the mailing or quickly open it, decide it is junk mail, tear it in half and toss it in the trash.  The optimal envelope for your direct mailing campaign will ultimately be determined by your unique offerings along with the target market.

Envelope Styles

Consider the style of envelope from the viewpoint of a target customer.  The pocket or wallet style will prove optimal for those involved in B2B (business to business) marketing.  If you opt for the pocket style, the envelope will be comparably short. Opt for a banker envelope that is opened through a flap shaped liked a V along the side and recipients will feel as though they are opening a birthday card.  

Wallet envelopes are also available.  This style of envelope is accessed through a square flap.  Take some time to debate the merits of each envelope style before making a commitment.  

Envelope Size

Studies show the typical household resident is inclined to open envelopes that are large as opposed to small.  Recipients are also inclined to open envelopes rife with color as opposed to those with a plain hue.

It is important that your direct mailing stick out from the rest of the mail.  However, if you are intent on keeping the tone 100 percent professional, it doesn’t make sense to send a massive envelope laden with bright colors.   

Even the Envelope Seal Matters

Opening a direct mailing envelope should be easy, quick and satisfying.  If you decide to transmit several documents or end up going with a single item of considerable thickness, a peel-and-seal might prove optimal as it supports additional weight.  If cost is a concern, opt for gummed flaps.

You can also use self-seal flaps with dual latex layers that create quite the powerful seal.  There is no need to apply any moisture or remove strips. Self-seal flaps are perfect for direct mailings in which thousands of letters are sent.  If you are intent on sticking out, consider enlisting the help of a stationary expert who can fully customize your envelopes exactly as you desire.