Importance of Direct Mail in Omnichannel Marketing

Importance of Direct Mail in Omnichannel Marketing - Pel Hughes print marketing new orleans

As marketing techniques continue to change and evolve, so do sales approaches toward customer experiences. Consumers today can purchase the same product from a brick-and-mortar retail outlet as they can from a desktop or cell phone. Omnichannel marketing is the approach that seeks to ensure these various shopping experiences are seamless for the consumer. It […]

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Email vs. Direct Mail Marketing: Is There a Clear Winner?

Email vs. Direct Mail Marketing_ Is There a Clear Winner_ - Pel Hughes print marketing new orleans

Ever since the introduction of email to mass consumers, there has been a debate as to whether email is a more effective marketing tool. As the convenience and speed of email pressed on, most people anticipated the eventual demise of physical, direct mail marketing campaigns. However, this hasn’t proven to be the case. The most […]

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5 Essential Marketing Skills in a Digital World

5 Essential Marketing Skills in a Digital World - Pel Hughes print marketing new orleans

The overall goal of a marketer is to build trust with the consumer. It’s this relationship that will plant the seed with your brand, and it’s the continued confidence that will keep them coming back. Building this trust is difficult – it always has been. However, as consumers and products become even more entwined online, […]

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