Maximize Digital Marketing Campaigns by Engaging Direct Mail - pel hughes print marketing new orleans la

As the digital landscape continues to shift, many marketing teams feel pressure to rollback or abandon their direct mail campaigns completely. With the popularity of digital formats and various options for receiving digital content, the perceived logic goes that tangible mail is a thing of the past.  This is the mindset of unproductive marketers that […]

Benefits of Predictive Models in Higher Ed - pel hughes print marketing new orleans la

Like most areas of the educational world these days, technology is forcing higher education institutions to do more with less. Institutions are under increasing pressure to admit more students, retain these students, and do their best to ensure student success. Facing this pressure, tech-savvy institutions can benefit greatly from predictive analytics and predictive models to […]

3 Direct Mail Tips for Digital Marketers - pel hughes print marketing new orleans la

It’s probably an understatement to say that most marketing teams put more focus and energy into their digital campaigns. And why shouldn’t they? Most of their intended audience spends hours a day online, either surfing the web, checking social media, or sifting through emails. However, marketers that focus solely on the digital aspect and forget […]

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