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How to Set Up Artwork for Spot UV and Foil Printing
PrintSpot UV and foil printing can produce striking effects on your printed materials. Especially beneficial for save-the-dates or to embellish logos, spot UV and foil printing both add a luxurious touch to printed pieces. To better understand how your artwork should be set up for this type of specialty service, it’s wise to have a […]
How is Product Fulfillment Different from Collateral Fulfillment?
MarketingProduct fulfillment and collateral fulfillment involves the storage and distribution of different types of items. Collateral fulfilment refers to the warehousing and distribution of print materials used in marketing such as direct mail pieces, brochures, and signage. Product fulfillment, on the other hand, refers to the storage and distribution of consumer goods like t-shirts, water […]
How to Start a Results-Driven Content Strategy
MarketingWhen it comes to digital marketing, content is king. Original content will drive traffic to your digital channels, build your brand, and convert consumers into customers. Developing a content strategy is a serious undertaking as results are not guaranteed. How you approach your content strategy should be determined by how your industry operates, what makes […]