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How can your business benefit from digital printing and...April 23, 2019 - 3:09 am by pio printers
Excellent read! Keep up the good workApril 10, 2019 - 5:13 am by Sarah Alfred
Without the right tool & technology no print job can...February 14, 2019 - 3:48 am by Adam Green
Nice post and very helpful in today's life as the use of...January 30, 2019 - 4:35 am by Alkesh Gupta
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5 Tips for Response-Driven Direct Mail Campaigns
UncategorizedDid you know that businesses who use direct mail can see higher response rates than social media advertising and e-mail marketing? It’s true; when direct mail campaigns are properly executed, they can yield great results. When considering venturing out into direct mail advertising, it is important to know what makes direct mail campaigns effective and […]
Memory and Reading: A Case for Print Advertising
PrintIn the battle of print vs. digital, one benefit of print advertising is the fact that people retain more information when they read print materials when compared to digital copy, videos, and audio. The compelling effect that reading print has on memory can serve businesses who are looking to expand their consumer base and develop brand […]
Direct Mail: The Impact of Color Psychology
UncategorizedLauded psychologist, Carl Jung believed that “color is the mother tongue of the subconscious.” In other words, he believed that color affects our mood and it can influence our actions. If you’re looking to deploy a direct mail campaign, color selection is an important design element you might have overlooked. Gaining an understanding of color psychology can […]