How is Product Fulfillment Different from Collateral Fulfillment? - pel hughes print marketing new orleans la

Product fulfillment and collateral fulfillment involves the storage and distribution of different types of items. Collateral fulfilment refers to the warehousing and distribution of print materials used in marketing such as direct mail pieces, brochures, and signage. Product fulfillment, on the other hand, refers to the storage and distribution of consumer goods like t-shirts, water […]

How to Start a Results-Driven Content Strategy - pel hughes print marketing new orleans la

When it comes to digital marketing, content is king. Original content will drive traffic to your digital channels, build your brand, and convert consumers into customers. Developing a content strategy is a serious undertaking as results are not guaranteed. How you approach your content strategy should be determined by how your industry operates, what makes […]

Reading Online Vs Print: Consumer Preferences - pel hughes print marketing new orleans la

Digital readership is popular, whether that’s reading the news on your phone in the morning over coffee or purchasing a Kindle to download the latest best seller. Although less print books and papers are bought than in the past, they are still in circulation because it turns out: people love to read in print.   When […]

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