Consumer Behavior Trends in 2025 

Consumer behavior has changed dramatically in the last five years—particularly due to the lingering effects of COVID-19 and because of economic uncertainty. Understanding these shifts in consumer behavior is paramount to engaging with your customers and meeting their needs.   Seemingly overnight, as the nationwide lockdowns went into effect, consumers’ lives dramatically changed, and businesses rose to the challenge to ensure their needs […]

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Postage Rate Increase: How to Save Money on Campaigns 

On July 13th, 2025, the USPS increased postage rates, which will increase costs for First-Class Mail, Non-Profit Mail, and Marketing Mail. On average, rates have increased a little over 7%. While the USPS still maintains affordable services compared to worldwide rates, this postage rate increase could place some financial pressure on businesses and organizations that send large print campaigns. Fortunately, there […]

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Print Advertising and Direct Mail Calms Overwhelmed Consumers 

People are reeling from digital fatigue. From hours of screen time to endless work e-mails and non-stop notifications, everyday people are feeling burned out, frazzled, and foggy. Print advertising and direct mail offer a quiet, comforting, and effective alternative for businesses and organizations looking to foster authentic connections with their clientele.   While print advertising and […]

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