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Tags
advanced printing
blogging
brochures
business cards
campaign automation
catalogues
content marketing
copywriting tips
database management
digital advertising
digital marketing
direct mail
direct mail copy
direct mail tips
email
email marketing
eNewsletter
flyers
flyers and brochures
graphic design
inbound marketing
landing pages
leaflets
magazine advertising
management system marketing
marketing
mobile marketing
personalization
personalized marketing
personalized url
print
print advertising
print and digital advertising
printing
printing companies
printing company
print marketing
PURLs
qr codes
social media
social media advertising
variable data printing
website marketing
writing tips
writing tips for advertising
Higher Education Marketing: Communicating with Students
MarketingThe landscape of higher education has changed. Today, higher education marketing is more important than ever. In the past, prospective students would request a course catalogue and pamphlets to be delivered via mail. Many students of yesteryear selected colleges based on where their family members attended. In the digital age, however, more students are selecting […]
Direct Mail Campaigns: Why Marketers Choose Print
Direct MailTo some, print advertising and marketing might seem antiquated but industry experts respectfully disagree with that notion. A recent survey of top tier marketing professionals in the United States indicates that 74% of the industry’s experts favor direct mail campaigns to other forms of marketing, including email. This survey and report, The 2023 State of […]
Postage Rate Increases in 2023: What You Need to Know
Direct MailThe cost of almost everything is rising, including postage rates. Effective on January 22, 2023, postage rates will increase about 4.2% on average for certain types of mail. While this may not affect the day-to-day of households, it could certainly make staying within budget difficult for marketers and businesses. While these postage rate increases were […]