When interacting with clients online, over the phone, or in person it is important to ensure they feel connected to the business and its procedures. A customer feels connected when they are given personalized care and treated like a person instead of a number. Word of mouth drives business and when a client feels attached […]

Social media is quickly becoming one of the fastest lead builders available to marketers. By using specific programs designed to weed out unlikely candidates, marketers can locate potential customers and create a list of possible clients without wasting their time on generalized lists that will gain them 10 out of a hundred possibilities at best. […]

Acquiring views for your website can be compared to a rolling snowball. The more you have, the easier it is to gain. The Internet is inundated with hundreds of millions of sites, all competing for those precious page views. Here are five easy ways to build this momentum up and increase traffic to your website. […]

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