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Google Analytics – How it Can Help Your Company
MarketingKnowing who is visiting your business website, where they are coming from and what demographic they fit in can all prove extremely valuable for your company. With this sort of information, you can alter your online marketing campaign, push certain products and adjust how you reach your customers. These sorts of features are all possible […]
Benefits of Personalization in Marketing
Marketing, PrintAn estimated 74 percent of customers get frustrated when ads that are featured for them do not seem to have anything to do with their personal interests. That alone should be enough reason for companies to realize the importance of personalization, but the benefits do not stop there. When companies take the time and energy […]
Are Postcards Still an Effective Marketing Tactic?
Marketing, PrintOutbound or Inbound? A great deal of the debate among marketers today centers on the issue of inbound versus outbound marketing strategies. Of course, every progressive marketer is now fully aware of the advantages of successful inbound marketing techniques. This is the process whereby you the customer or prospect initiates the conversation with your company, […]