Entries by PelHughes

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Are Bindery Services Worth The Investment?

Full-time staff at excellent bindery service companies are skilled at quickly performing graphic arts binding and print finishing solutions. You’ll actually find lower expenses when using professional bindery experts because your temporary employees often make errors and waste materials simply because of the learning curve for each custom project. Small companies literally do save money […]

How Print Materials can Spread Your Company’s Message

From screen printed T-shirts to high gloss posters, your company can reach out to the public for increased visibility. Soon people will recognize your colors, logo, and connect your brand image with your company when you use print materials on a wide scale. Depending on your marketing budget plan, you may want to have materials […]

Is Integrated Marketing Appropriate for All Industries?

Business owners want to use a well-coordinated marketing plan using different promotional methods with consistent brand messaging that reaches across non-traditional as well as traditional marketing channels. Print materials and online visuals alike, must have the same recognizable elements of color, visual stimuli, and Brand representation across paid advertising, public relations, social media, owned assets, […]

Creative Presentation Kits – Why They Are Useful To Have

When it comes to creating awareness for your brand, promoting your company goes a long way. Companies are starting to hire marketing firms to help grow their company and earn them more public recognition. One of the main things that marketing firms are doing is telling the company that they are representing to have customized […]

Benefits of Incorporating Direct Mail and Email in the Same Marketing Campaign

According to Karl Dukes, a UK marketing executive, when combined with email marketing, print mail campaigns produce more conversions than either medium used alone. In order to leverage these two mediums, you must know how to use them together effectively. Although most firms are investing in digital marketing, half of all consumers delete email messages […]

The Importance of Maintaining Marketing Lists

Marketing yourself or your business isn’t just about gaining new clients, although this is a vital aspect of the process. This part of marketing also includes keeping your old clients up to date with your business and making sure you’re continuously reaching out to these individuals about the specials you’re running and anything that may […]

How to Get More Data From Your Marketing Campaigns

When spending significant monetary resources on marketing, it’s important that your business derives as many benefits from those dollars as possible. Nowadays, complex statistics are easier to track, and the effectiveness of a campaign is not only about the bottom line. If you implement a marketing campaign aimed at generating sales, gaining clients, or raising […]

Bring Video to your Print Successfully

A QR code is a two-dimensional barcode that creates automatic links to multi-media and text-files like websites. To assess the information, one scans the QR codes using a smartphone camera. The QR codes have enabled authors, publishers and businesses to make the printed material become more attractive. The Quick Response codes allow one to transform […]

How to Maximize Your Direct Mail Campaign’s Response Rates

Make your marketing campaign unique If you use the same old worn out campaign along with the same ideas, designs and psychological ‘appeal’ as everyone else, then your scheme will lack and be treated just like everyone else’s work in that mode – thrown in the trash. Make your purpose concise Don’t veer off the […]