Know What You Have Before Adding On
Multi-channel marketing campaigns and integration of communications campaigns like PR, direct e-Mail, blogs, and sales force materials not only need cross channel management, but the future holds an expansion of online social media marketing with communications channels, not less. Forward thinking business owners understand the value of getting very familiar with available cross-channel marketing execution platforms now, to be prepared and positioned on the forefront, as the digital and print technologies continue to advance. Moving at a break-neck pace, digital media is attempting to keep up with mobile marketing options, while print and communications platforms rethinking marketing options are racing to understand brand touch points, learning brand generation and how to keep the brand message targeted and consistent across all channels.
Communications platforms include social media like YouTube, Vimeo, Twitter, LinkedIn, Facebook, Google+ and Google Local, and Email using a business mailing list from their customer database or a purchased list of emails containing potential customers based on their documented purchasing patterns. In-product communication involves directly marketing with a commercially designed message to a target audience through their internet-connected device (PCs, laptops, mobile devices and tablets), or through their software application using ads or value offers.
Marketing and Communications Transitioning
The messages and related media produced is to be used within a market is the promotional part of the marketing mix, using a strategy of combining product information, pricing, placement, and promotional incentives. These must all be developed into a consistent look and feel through strategic use of the elements of branding such as logo, colors, slogans, and message statements. Brick and mortar customer service transitioned into digital customer relations, marketing communications transitioned human resources into humans solutions, and what was once “the elevator pitch” is now on trend tweets, blogs, and emails.
Some of the most interesting key players integrating marketing events, emerging social marketing technologies, and traditional broadcasting media advertising include ADRevolution, HubSpot, Marketo, smartFOCUS, Vtrenz, Eloqua, and Neolane. You get key innovation focus points like delivery to customers of only the ads they want, demand generation, open platforms integrating technology, strategy, and personalized marketing interaction, optimized ROI. Online marketing management of email, direct mail, banner ads, rich media ads, Web content, keyword search advertising, landing pages, micro sites, website visitor tracking, lead generation, and telesales.
Best Utilization Method
Obviously, a business must have an integrated contact management or CRM to tie marketing results with sales results to identify what is working and what is not. Making the most of popular marketing and communications channels and platforms means having the ability to analyze performance data and weeding out the stagnant approaches from the thriving, generating ones.