Contrary to popular belief, the age of brochures isn’t dead. Yes, digital is the new normal, but that doesn’t mean that print lacks punch. Brochures are a fantastic way to quickly introduce your product or service, and they act as a physical reminder of your brand. But it’s easy to get them wrong…. We’ve all […]
Energy Smart, Entergy New Orleans’ energy efficiency incentive program helps New Orleans’ businesses implement and pay for upgrades that will lower electricity usage. Through the program, Pel Hughes completed an LED upgrade and that is estimated to save 185,740 kWh of electricity per year, that comes out to more than $16k saved on our electric […]
Let’s talk about Direct Mail. You might have some notions about the age old promotional method, but today we’re going to do some truth telling and clear up any of those misgivings. By the end of this blog post, we hope you see Direct Mail’s crazy potential to help your business grow. Here we go… […]
Need to run an automotive campaign? For more than 60 years, we’ve provided seamless, results-oriented marketing solutions – from commercial printing and direct mail to brand management for clients across multiple industries throughout the United States. We will provide you with enhanced automotive campaigns and design concepts to increase tracking, lead generation, and marketing […]
Do you know what augmented reality is? You probably should, because this technology is about to infiltrate the world of commerce in a big way. So what exactly is augmented reality? According to web tech guru Margaret Rouse of WhatIs.com, “augmented reality is the integration of digital information with the user’s environment in real […]
No matter how digital and tech-savvy you are at your marketing firm, you’re more than likely still going to need printing services from time to time — for signs, for direct mail outs, for networking invitations, and much, much more. On the surface, it might seem that all printing companies are created equal, but a […]
When it comes to methods of modern communication, sometimes paper can seem like a vestige of the past. We tend to get caught up in the digital words and graphics of our modern world. But what about the power of the tactile? The impact of giving your customer something to touch and experience? When […]
One of the best ways to grab your customer’s attention is to make them the main event. How? Through customization of your campaign, of course. No – the idea of using the first and last name of your target in an email or mailer isn’t quite novel, but the Personalized URL (PURL) seems to be […]
Everybody loves a deal. That’s why the team here at Pel Hughes is in love with Mohawk MakeReady and the site’s free downloadable resources. We’re not talking about wordy white papers or useless guides. We’re talking FREE dielines (templates for packages that show cut lines and folds of a package on a flattened surface) your […]
Direct mail marketing to potential customers can be a very effective and lucrative tool in your marketing toolbelt. You just have to know how to use it to your advantage. There are lots of DOs and DON’Ts when it comes to direct mail campaigns. Here are some of them: DO: Test and measure, then […]
