What is a self mailer?

What is a self mailer - Pel Hughes print marketing new orleans

You probably find self-mailers in your mailbox almost every day, but you may not realize what a powerful and cost-effective marketing tool they can be.

A self-mailer is promotional material that’s mailed without an envelope. It can be anything from a simple postcard to an elaborate brochure or catalog. You might think of self-mailers as “junk mail,” but with their simple design and eye-catching presence, self-mailers can command attention and ensure that your message is read and shared.

Most self-mailers are created from a single piece of durable paper or cardstock, which is folded into panels and secured with adhesive tabs or glue spots to keep it tightly closed during transit. Common folding configurations for a self-mailer include the bi-fold, tri-fold, and four-panel fold.


Types of Self-Mailers

Most of what’s sent as direct mail falls into one of two categories. The first is the classic sales letter. It’s addressed directly to the recipient, and it may include additional information like brochures, catalogs or response cards. As you’d expect, the letters are placed into envelopes for mailing.

The other type of direct mail is the self-mailer. A self-mailer can be any of the following:

  • A postcard
  • A sheet of paper or cardstock that is folded and sealed at the edge
  • A booklet
  • A catalog

Self-mailers can be folded in a variety of ways, and they can be sealed with glue or wafer seals. They can be printed on paper or cardstock, and cardstock self-mailers can include a tear-off response card.

Benefits of Self- Mailers

Creative, eye catching designs – since a self-mailer doesn’t use an envelope, you can pick a splashy design and really go for it. Self-mailers are good for displaying photos and graphics. And you don’t have to worry about carrying your design theme through to multiple sheets of paper and envelopes. This is why self-mailers are so popular for promotional purposes, such as announcing sales and events, or marketing products and services with a brief yet compelling offer.

Saves money – Self-mailers can be less expensive to print because there’s just one sheet of paper – not multiple items and envelopes.

Help people remember events, sales and coupons – If you’ve ever stuck a coupon, a notice of a sale, or an event invitation on the refrigerator or left it out as a reminder, then you understand how the bold graphics of a self-mailer can help people remember a message long after it’s been sent.

A good way to send special offers, event and product notifications to your loyal customers –  By targeting people who have done business with you before, you increase your response rate because you are sending your self-mailer only to people who are likely to be interested in what you have to offer.

If a Self-Mailer sounds like something you would like to incorporate into your marketing plan, get in touch with Pel Hughes!