A logo can be one of the most important features of any business. A logo is what your business stands for, it’s how you show yourself to the world, and perhaps most importantly, how consumers will recognize and remember your brand. In fact, a recent study by branding firm Siegel+Gale shows that logos are 13% […]
A strong and efficient direct mail marketing campaign can be one of the most useful ways for businesses to reach consumers and increase brand awareness. It can also be one of the most challenging methods to perfect. With the many variables that go into direct mail campaigns, determining which work and which don’t can be […]
Every successful business, no matter how large or small, knows that in order to have success you must have a successful marketing campaign. While this is easy for large profit corporations, it’s often quite difficult to small or start-up business. However, difficult doesn’t mean impossible. Below are 10 cost-efficient marketing methods that your small business […]
Although it may be argued by many, direct mail continues to not only be a powerful marketing tool for effectively reaching customers and bring them to action, it’s also outperforming digital ads in a number of ways. Recent studies are showing the positive effects direct mail has on cognitive recognition of consumers, and statistics continue […]
In today’s digitally-driven world, it’s almost taken for granted that anything that comes in digital form is going to be more successful. We’ve seen this with everything from online shopping to digital reading, and of course how we communicate with friends, family and customers. Managing marketing and advertising should be no different. However, recent studies […]
Direct mail marketing continues to be one of the most effective tools for reaching consumers and bringing them to action. In fact, a recent study by Temple University shows that direct mail is outperforming digital ads in eight out of nine categories, and direct mail marketing holds consumer attention longer and has a more significant […]
Activism, chaotic typography, negative space designs and metallic elements dominated graphic design in 2018. However, that was so…well, 2018. Not to say that these trends have completely faded into obscurity–trends such as activism and metallic colors are still popular–but this is a new year and with it comes new graphic trends. Below are the top […]
As time progresses and technology improves, much of work and life is becoming quantified. We rely on numbers and “big data” to analyze performance, obtain a competitive advantage in the workplace and ultimately stay in business. However, generating inroads with customers proves that much more challenging with each passing day as more products and services […]
The average person has received more than his or her fair share of junk mail with bright colors, capital letters and instructions to “Buy!, Buy!, Buy!” This content is poorly planned in nearly every regard. It is not enough to simply connect with your target audience through direct mail. The content of your message matters […]
There is no sense going to great lengths to create an elaborate direct mail campaign when you do not have the right envelopes. The envelopes you select should present your message in an artful manner. Fail to select the best envelopes and you won’t get the most out of the time, money and effort you […]
