Although it may be lost on the general population, marketers recognize that direct mail is still one of the largest drivers of business in the game. For the non-believers, consider this: Direct mail is the second-most used medium (57%), tied with social media. Direct mail pulls a higher response rate than any digital direct marketing […]
“Is print dead?” seems to be one of those almost existential questions that has been asked over the past couple decades, with people expecting the answer to—at least at some point—be “yes”. We’re all aware of the digital age we live in and the importance of social media in our everyday lives. And naturally, as […]
Developing a strategic marketing strategy that drives brand awareness, consumer investment and underlying profits is the goal of any marketing team. However, even professionals with years of experience and proven tactics are constantly seeking new methods to improve marketing ROI. With dozens of tools available to help marketers, choosing the most effective is challenging. Below […]
As the digital landscape continues to shift, many marketing teams feel pressure to rollback or abandon their direct mail campaigns completely. With the popularity of digital formats and various options for receiving digital content, the perceived logic goes that tangible mail is a thing of the past. This is the mindset of unproductive marketers that […]
Like most areas of the educational world these days, technology is forcing higher education institutions to do more with less. Institutions are under increasing pressure to admit more students, retain these students, and do their best to ensure student success. Facing this pressure, tech-savvy institutions can benefit greatly from predictive analytics and predictive models to […]
It’s probably an understatement to say that most marketing teams put more focus and energy into their digital campaigns. And why shouldn’t they? Most of their intended audience spends hours a day online, either surfing the web, checking social media, or sifting through emails. However, marketers that focus solely on the digital aspect and forget […]
Most marketing teams know that even in our digital age, direct mail is still one of the most efficient and effective methods of reaching your consumer base. However, it’s the simplicity and popularity of direct mail marketing that also make it vulnerable to being tossed in the garbage along with credit card applications and cable […]
Creating a customer-focused experience is at the top of virtually every successful marketing campaign. And consumers continue to be frustrated with businesses that do not tailor their content to bridge the gap between product and consumer interests. Recent statistics prove that while delivering a personalized experience is more important than ever, it’s often easier said […]
It’s no secret that most successful businesses in today’s environment require a larger audience base and constantly seek methods for improving their marketing strategies to increase this audience. Lead generation is one of the most important aspect of any marketing strategy and acts a stimulant for potential customers. It is the driving factor from initial […]
Direct mail campaigns are one of the most effective tools in a marketing team’s arsenal. It’s one of the best ways to communicate with customers and one of the most important methods for gathering consumer data. However, even the slightest error in the design or mailing process can mean lost customers, and lost business. Below […]
