Creating a customer-focused experience is at the top of virtually every successful marketing campaign. And consumers continue to be frustrated with businesses that do not tailor their content to bridge the gap between product and consumer interests. Recent statistics prove that while delivering a personalized experience is more important than ever, it’s often easier said […]
It’s no secret that most successful businesses in today’s environment require a larger audience base and constantly seek methods for improving their marketing strategies to increase this audience. Lead generation is one of the most important aspect of any marketing strategy and acts a stimulant for potential customers. It is the driving factor from initial […]
Direct mail campaigns are one of the most effective tools in a marketing team’s arsenal. It’s one of the best ways to communicate with customers and one of the most important methods for gathering consumer data. However, even the slightest error in the design or mailing process can mean lost customers, and lost business. Below […]
A logo can be one of the most important features of any business. A logo is what your business stands for, it’s how you show yourself to the world, and perhaps most importantly, how consumers will recognize and remember your brand. In fact, a recent study by branding firm Siegel+Gale shows that logos are 13% […]
A strong and efficient direct mail marketing campaign can be one of the most useful ways for businesses to reach consumers and increase brand awareness. It can also be one of the most challenging methods to perfect. With the many variables that go into direct mail campaigns, determining which work and which don’t can be […]
Every successful business, no matter how large or small, knows that in order to have success you must have a successful marketing campaign. While this is easy for large profit corporations, it’s often quite difficult to small or start-up business. However, difficult doesn’t mean impossible. Below are 10 cost-efficient marketing methods that your small business […]
Although it may be argued by many, direct mail continues to not only be a powerful marketing tool for effectively reaching customers and bring them to action, it’s also outperforming digital ads in a number of ways. Recent studies are showing the positive effects direct mail has on cognitive recognition of consumers, and statistics continue […]
In today’s digitally-driven world, it’s almost taken for granted that anything that comes in digital form is going to be more successful. We’ve seen this with everything from online shopping to digital reading, and of course how we communicate with friends, family and customers. Managing marketing and advertising should be no different. However, recent studies […]
Direct mail marketing continues to be one of the most effective tools for reaching consumers and bringing them to action. In fact, a recent study by Temple University shows that direct mail is outperforming digital ads in eight out of nine categories, and direct mail marketing holds consumer attention longer and has a more significant […]
Activism, chaotic typography, negative space designs and metallic elements dominated graphic design in 2018. However, that was so…well, 2018. Not to say that these trends have completely faded into obscurity–trends such as activism and metallic colors are still popular–but this is a new year and with it comes new graphic trends. Below are the top […]
