As a designer, one of the most important decisions you must make is when to use specific types of color. For years, there have been debates about which color printing method is supreme: process (which uses a variety of four main colors), or spot (also known as Pantone Matching System). Admittedly, there can be a […]
Although most of the country has transitioned to a largely digital lifestyle, the “email vs. direct mail” battle continues to thrive in the marketing world. And many are surprised that although there was an upswing in email marketing over a decade ago, there is more than enough recent research to show that direct mail has […]
Unlike many businesses, nonprofits face some unique challenges when it comes to marketing. Although many assume that updating a webpage and sending out a newsletter is sufficient, getting the most out of your organization takes much more. Nonprofits need to develop strong relationships with donors, volunteers and even the media in order to pursue its […]
#1 Pharmaceuticals – Medication labeling & packaging – Guidance for medication for medical staff and for patients -Legally mandated notices for proper treatment and side effects #2 Healthcare – Support documents for hospitals – Key information for dental practices – CDC guidance for COVID-19 treatment – Inter-practice communication – Patient discharge paperwork for post-care […]
Marketing can be a funny thing. It’s one of those industries that has been around for centuries, yet the trends current at the time drive its entire purpose. Yes, a similar thing can be said for most industries and professions (e.g., retail, press, sales, etc.). However, marketers must keep abreast not only of changes in […]
Packaging says a lot about your product, and about your company. It’s often the opportunity to make a great first impression on your audience; unfortunately, poor product packaging can lead to instant negativity. Whether we’re talking about online advertisements, large highway billboards, or the packaging surrounding products, in today’s culture marketers only have a few […]
Do you remember the last time you received a postcard in the mail? These days, postcards don’t come around as often as they used to, but when they do, they usually stand out. According to a study, 43% of people find print marketing to be less intrusive than online advertisements and tend to appreciate receiving […]
In today’s digital-driven marketing world, printed materials often sound like a superfluous burden on both companies and consumers. However, despite the increasing popularity of online marketing techniques, the brochure plays an important role in a company’s successful marketing structure. Brochures are one of the pillars of traditional printed marketing, and a well-designed brochure is one […]
Offset printing is one of the first printing techniques that allowed printers to inexpensively produce images and text. Although the process has been refined over the decades, it still remains a viable option for many companies. In this article we discuss the history of offset printing, how it works, and when it may be the […]
Direct mail is one of the most established marketing tools of our time. For as long as any of us can remember, receiving a brochure or letter in the mail from our favorite stores has been a staple of the American household. But with the arrival of digital marketing, many view direct mail as an […]
