Inspirational ad campaigns can leave a lasting impression on the general public. This form of advertising is great for for-profit and non-profit organizations—especially when inspiration is executed with authenticity. Inspirational ad campaigns can generate powerful responses, brand loyalty, and increased sales. Many times, inspirational ads go viral because their content is share-worthy on social media […]
Did you know that the brain is far more likely to remember text on printed materials than from a digital source? According to the Scientific American, print is far more memorable than words on a screen. Additionally, print offers a sensory experience through touch, sight, and smell that the digital realm cannot replicate. These facts […]
Today’s business climate is hypercompetitive and one way to stand out from the crowd is with effective content marketing. Modern consumers are tech-savvy, consumption-conscious, and have abundant options for the goods and services they desire. Whether you’re a brick-and-mortar retailer, a dentist, or a service-based business, developing a solid content marketing strategy is a must […]
For medical and dental practices to stay afloat, practitioners must accomplish two things: acquiring patients and retaining them. In addition to marketing with social media, websites, and e-mail newsletters, dentists and doctors need to reach out beyond the digital space. One often overlooked yet effective advertising method is direct mail. Direct mail for dental and […]
Smarter direct mail campaigns should be a part of every enterprise’s cross media marketing strategy. While conventional direct mail offers a high ROI, its effects are further enhanced when direct mail implements tracking metrics like QR codes and PURLs along with digital outreach in the form of e-mail marketing. As regulations change the way data […]
While direct mail is a marketing powerhouse for businesses and non-profit organizations, formatting issues could put a big damper on your campaign. The US Postal Service imposes strict regulations on direct mail campaigns so it is important that marketers stay abreast of these potential concerns well before their campaigns are printed. Following are five issues […]
Marketing for cause-based organizations presents unique challenges—particularly when it comes to cultivating lasting relationships with recurring donors, broadening your base of contributors, and raising awareness for worthy causes. Fortunately, our experts at Pel Hughes have compiled ten tips for non-profit marketing to help spark some inspiration. Top Ten Tips for Non-Profit Marketing Use Cross Media […]
In last week’s post, we discussed the benefits of CRM (customer relationship management) software for businesses and organizations. CRM provides helpful tools to marketers, sales professionals, and customer service representatives. Another great aspect of this software is that CRM integration with direct mail can help marketers deploy effective print advertising campaigns based on reliable metrics […]
CRM or “customer relationship management” is a hot concept in marketing and advertising. While CRM utilizes advanced software, it is more accessible to small businesses and organizations than you might think. CRM marketing can efficiently streamline your digital and print advertising, reduce labor costs, and help maintain relationships with your existing and prospective customers. Chances […]
Marketing with print newsletters is a powerful form of conventional advertising that could boost your sales, develop long-term relationships with your clientele, and add authenticity to your business or organization. While digital marketers may tell you that “print is dead”, a wealth of research indicates otherwise. The experts at Pel Hughes believe that merging print […]
