Postage Rate Increase: How to Save Money on Campaigns 

On July 13th, 2025, the USPS increased postage rates, which will increase costs for First-Class Mail, Non-Profit Mail, and Marketing Mail. On average, rates have increased a little over 7%. While the USPS still maintains affordable services compared to worldwide rates, this postage rate increase could place some financial pressure on businesses and organizations that send large print campaigns. Fortunately, there […]

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Print Advertising and Direct Mail Calms Overwhelmed Consumers 

People are reeling from digital fatigue. From hours of screen time to endless work e-mails and non-stop notifications, everyday people are feeling burned out, frazzled, and foggy. Print advertising and direct mail offer a quiet, comforting, and effective alternative for businesses and organizations looking to foster authentic connections with their clientele.   While print advertising and […]

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Higher Ed Marketing Trends for 2025 

 Advanced technology, data, and personalization are redefining higher ed marketing in 2025. As powerful technology becomes more widely available, educational institutions are turning to marketing experts to gain a competitive edge in attracting prospective students. This, paired with the fact that college-age individuals rely heavily on technology themselves, makes a compelling case for universities and […]

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