Storytelling in marketing is more than a fad; this method of reaching consumers is powerful. This style of marketing translates well across multiple mediums, including video content, print advertising, website content, and on social media. Ford just launched a bold, storytelling-forward campaign—its biggest marketing effort in over a decade. Here we will dive into Ford’s latest effort and what makes […]

Catching a customer or client’s eye is challenging in today’s competitive business market. Small businesses often operate with small margins and face steep competition for market share. One way to capture the attention of consumers is develop a robust customer outreach strategy that includes marketing with promotional products.   Marketing with promotional products has a profound psychological effect on […]

Did you know that millennials make up almost a third of the global population? Sandwiched between the Analog and Digital Ages, millennials are a generation with unique consumer needs and buying behavior. Understanding the tastes, needs, and buying behavior of millennials will help marketers engage with this generation. Following is some helpful information on millennials and their purchasing habits.   Who are Millennials?  Millennials were […]

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