Branding Trends to Watch in 2025 and Beyond 

Exciting branding trends are emerging in 2025 that will likely carry over into the upcoming years. Merging AI, nostalgia and respect for unique typography, beautiful color stories, and immersive media, these branding trends could breathe new life into your logos, digital graphics, packaging, and direct mail campaigns.   Exciting Branding Trends You Need to Know About  Eco-Friendly Aesthetics and Packaging  A focus on […]

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Consumer Behavior Trends in 2025 

Consumer behavior has changed dramatically in the last five years—particularly due to the lingering effects of COVID-19 and because of economic uncertainty. Understanding these shifts in consumer behavior is paramount to engaging with your customers and meeting their needs.   Seemingly overnight, as the nationwide lockdowns went into effect, consumers’ lives dramatically changed, and businesses rose to the challenge to ensure their needs […]

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Postage Rate Increase: How to Save Money on Campaigns 

On July 13th, 2025, the USPS increased postage rates, which will increase costs for First-Class Mail, Non-Profit Mail, and Marketing Mail. On average, rates have increased a little over 7%. While the USPS still maintains affordable services compared to worldwide rates, this postage rate increase could place some financial pressure on businesses and organizations that send large print campaigns. Fortunately, there […]

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