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How Direct Mail and Integrated Cross Media Still Play a Vital Role in Campaigns and Elections
UncategorizedIn the ultra-competitive world of local, state and national elections, it remains vital that candidates effectively get their message to voters. This means getting to the all-important young voters that can swing elections, but it also means not alienating the base of middle-aged or older voters who got candidates there in the first place. In […]
Why Print Must Be a Part of Your Content Marketing Strategy
UncategorizedOnce upon a time, print marketing was the only game in town. Flyers, banners, posters, business cards, and ads in newspapers were essentially your sole options for getting the word out about your business. Then the Internet happened. And with the advent of company websites, email lists, and social media, everything changed. In the last […]
3 Basic Print Layout Mistakes to Avoid
UncategorizedWhen creating your print design, there are some common mistakes which you should avoid at all costs. These errors will make your printout look messy and unpresentable and, as a result, you can lose clients. Below are the easily overlooked aspects when setting a print layout. 1. Failure to add Bleed You will notice that […]