Top 5 Marketing Mistakes and How to Avoid Them

Top 5 Marketing Mistakes and How to Avoid Them - Pel Hughes print marketing new orleans

The importance of a well-structured, cohesive and effective marketing campaign cannot be overstated. To keep your marketing techniques relevant, you must conduct marketing audits and flush out what works and what is holding you back. This article explores 5 of the most common marketing mistakes made by today’s companies and how to avoid them. Doing […]

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6 Best Practices for Direct Mail Advertising

6 Best Practices for Direct Mail Advertising - Pel Hughes print marketing new orleans

While direct mail advertising is decreasing, it is still 37 times more effective than email, according the Data and Marketing Association. Given the success of direct mail in advertising and marketing campaigns, it’s important to craft well-executed and creative messages to influence consumers. Below are 6 proven practices to ensure your consumers are reached and […]

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Real-time Data Meets Direct Mail Marketing

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Real-time Data Meets Direct Mail Marketing - Pel Hughes print marketing new orleans

Despite a global transition to everything digital, direct mail marketing continues to dominate. Direct marketers continue to spend $45 billion each year in the United States. 80% of consumers engage with direct mail, and 95% of 18-29 year olds claim to have a positive response when receiving direct mail. Given the high performance and preference […]

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advanced printing blogging brochures business cards campaign automation catalogues content marketing copywriting tips database management digital advertising digital marketing direct mail direct mail copy direct mail tips email email marketing eNewsletter flyers flyers and brochures graphic design inbound marketing landing pages leaflets magazine advertising management system marketing marketing mobile marketing personalization personalized marketing personalized url print print advertising print and digital advertising printing printing companies printing company print marketing PURLs qr codes social media social media advertising variable data printing website marketing writing tips writing tips for advertising