Direct Mail Has a Larger Impact on Purchase Decisions than Digital Ads

Direct Mail Has a Larger Impact on Purchase Decisions than Digital Ads - pel hughes print marketing new orleans la

In today’s digitally-driven world, it’s almost taken for granted that anything that comes in digital form is going to be more successful. We’ve seen this with everything from online shopping to digital reading, and of course how we communicate with friends, family and customers. Managing marketing and advertising should be no different.  However, recent studies […]

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Develop a Successful and Sustainable Direct Mail Campaign

Direct mail marketing continues to be one of the most effective tools for reaching consumers and bringing them to action. In fact, a recent study by Temple University shows that direct mail is outperforming digital ads in eight out of nine categories, and direct mail marketing holds consumer attention longer and has a more significant […]

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How to Leverage Big Data for a Highly Effective Direct Marketing Campaign

How to Leverage Big Data for a Highly Effective Direct Marketing Campaign - Pel Hughes print marketing new orleans

As time progresses and technology improves, much of work and life is becoming quantified.  We rely on numbers and “big data” to analyze performance, obtain a competitive advantage in the workplace and ultimately stay in business.  However, generating inroads with customers proves that much more challenging with each passing day as more products and services […]

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