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5 Tools to Improve Marketing Strategy & ROI
UncategorizedDeveloping a strategic marketing strategy that drives brand awareness, consumer investment and underlying profits is the goal of any marketing team. However, even professionals with years of experience and proven tactics are constantly seeking new methods to improve marketing ROI. With dozens of tools available to help marketers, choosing the most effective is challenging. Below […]
Maximize Digital Marketing Campaigns by Engaging Direct Mail
Direct MailAs the digital landscape continues to shift, many marketing teams feel pressure to rollback or abandon their direct mail campaigns completely. With the popularity of digital formats and various options for receiving digital content, the perceived logic goes that tangible mail is a thing of the past. This is the mindset of unproductive marketers that […]
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MarketingLike most areas of the educational world these days, technology is forcing higher education institutions to do more with less. Institutions are under increasing pressure to admit more students, retain these students, and do their best to ensure student success. Facing this pressure, tech-savvy institutions can benefit greatly from predictive analytics and predictive models to […]