3 Direct Mail Best Practices for B2B Marketers

3 Direct Mail Best Practices for B2B Marketers - pel hughes print marketing new orleans la

Business to business, or B2B, marketing encompasses a large array of challenges that most marketing teams aren’t subject to. Indeed, you’re attempting to establish your brand to an industry that is well versed on the tricks of the trade. And in order to stand out among like-minded professionals, you must develop a creative and holistic […]

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Process vs. Spot Color: What Are They and What Should You Use?

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Process vs. Spot Color: What Are They and What Should You Use - pel hughes print marketing new orleans la

As a designer, one of the most important decisions you must make is when to use specific types of color. For years, there have been debates about which color printing method is supreme: process (which uses a variety of four main colors), or spot (also known as Pantone Matching System).  Admittedly, there can be a […]

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3 Email Marketing Problems Direct Mail Solves

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3 Email Marketing Problems Direct Mail Solves - pel hughes print marketing new orleans la

Although most of the country has transitioned to a largely digital lifestyle, the “email vs. direct mail” battle continues to thrive in the marketing world. And many are surprised that although there was an upswing in email marketing over a decade ago, there is more than enough recent research to show that direct mail has […]

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