4 Ways to Track Offline Marketing

Tracking Offline Marketing Campaigns Is Easier Than You Think - Pel Hughes print marketing new orleans

The rise of the online market has led some marketers to the assumption that traditional or offline marketing is dead (or at least dying). Among other reasons for prioritizing online marketing, these companies make the mistake of assuming that social media and digital advertising are the only way to track public engagement and measure the […]

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Why Does the World’s Largest Digital Advertiser Use Direct Mail?

Why Does the World’s Largest Digital Advertiser Use Direct Mail? - pel hughes print marketing new orleans la

Many people underestimate the power of direct mail. It turns out this advertising method is not as obsolete as people may think. Even the world’s largest digital advertiser, Google, utilizes direct Mail.  Google is a Goliath— most of us use a handful of its branches, including YouTube, Gmail, Google Docs, Google Drive, and Google Maps. […]

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5 Ways to Take Your Brand Outdoors with COVID-Friendly Marketing

5 Ways to Take Your Brand Outdoors with COVID-Friendly Marketing - pel hughes print marketing new orleans la

After nearly a year of contending with COVID-19, people have become accustomed to living their lives very differently. These sweeping changes that we’ve all made to our daily lives have affected the way that businesses operate. How are we to reach customers when it’s difficult to get them into our brick-and-mortar stores? While reaching customers […]

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