Memory and Reading: A Case for Print Advertising 

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In the battle of print vs. digital, one benefit of print advertising is the fact that people retain more information when they read print materials when compared to digital copy, videos, and audio. The compelling effect that reading print has on memory can serve businesses who are looking to expand their consumer base and develop brand […]

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Direct Mail: The Impact of Color Psychology 

Lauded psychologist, Carl Jung believed that “color is the mother tongue of the subconscious.” In other words, he believed that color affects our mood and it can influence our actions. If you’re looking to deploy a direct mail campaign, color selection is an important design element you might have overlooked. Gaining an understanding of color psychology can […]

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Variable Data Printing Takes Direct Mail Marketing to the Next Level 

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Did you know that people have a stronger urge to take action with direct mail than they do with digital advertising? According to research conducted by the USPS, it’s true. There is clear data to demonstrate that people will respond to printed marketing materials more favorably than they would digital. While the numbers back up the […]

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advanced printing blogging brochures business cards campaign automation catalogues content marketing copywriting tips database management digital advertising digital marketing direct mail direct mail copy direct mail tips email email marketing eNewsletter flyers flyers and brochures graphic design inbound marketing landing pages leaflets magazine advertising management system marketing marketing mobile marketing personalization personalized marketing personalized url print print advertising print and digital advertising printing printing companies printing company print marketing PURLs qr codes social media social media advertising variable data printing website marketing writing tips writing tips for advertising