Boost Restaurant Sales with a New Direct Mail Campaign 

In the wake of COVID-19, the restaurant industry has faced tremendous hardship. From long-term slumps in sales to the dangers presented by serving the public during a pandemic, it’s safe to say that the restaurant industry has endured a tough couple of years. Data backs this up, too. In 2020, restaurants saw a $240 billion […]

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The Psychology Behind Effective Copywriting 

The right combination of words can motivate and spurn action. Developing copy that generates action from consumers involves understanding consumer psychology. Building trust with your reader, generating an urge to purchase, and developing a brand identity with the public is no simple task. Fortunately, tapping into the powerful psychology behind effective copywriting is doable when […]

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5 Reasons Your Business Needs Brochures 

Are you considering using brochures for your business? This powerful marketing tool can make a world of difference in establishing trust with potential clients and boosting your sales. Brochures are also great for enhancing your digital marketing efforts. In fact, they can help drive potential customers to your website and social media. The printing pros at Pel Hughes can […]

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