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Advertising in Print: Myths and Truths
UncategorizedAdvertising is the lifeblood of enterprises throughout the United States. Properly-executed advertising can boost sales and deepen brand recognition. In the last 20 years, the use of digital advertising has exploded. While digital ads have their merit, it’s wise to avoid overlooking the power of advertising in print. Pel Hughes is a family-owned printing company that […]
Advertising with Print in the 21st Century
UncategorizedFrom online banking to remote learning and app-based grocery shopping, it might seem that almost everything has moved to the digital space. Even the advertising world has be rocked by this fact of 21st century life. Although digital advertising has its merits, it doesn’t mean that print should be overlooked. Print advertising still has a place—especially specific forms […]
Personalized URL (PURL): Grab Your Customers’ Attention
UncategorizedWe spend more time in the digital space than we do face-to-face. Because of this, personalization seems to be the best way to put a human touch back into commerce. Personalizing everything from direct mail to e-mail campaigns helps show a brand’s consumers that they care about the human being behind the transaction. One way […]