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Benefits of Campaign Automation
AutomationCollecting, interpreting, and analyzing data has become an emerging trend in marketing and advertising. Giants of tech like Google and Facebook along with smaller enterprises throughout the United States utilize data and campaign automation to boost efficiency and analyze marketing campaigns. Pel Hughes offers a data team along with state-of-the-art software to automate your marketing campaigns. The sophisticated […]
Copywriting Tips for Compelling Direct Mail
Direct Mail, Marketing, UncategorizedDeveloping a persuasive and effective direct mail campaign is an involved process. Not only should your design, font, and graphics look enticing, your copy should spurn action and reflect the value your business has to offer. Truth be told, your direct mail campaigns may require numerous revisions but the end result is worth it. Copywriting […]
Advertising in Print: Myths and Truths
UncategorizedAdvertising is the lifeblood of enterprises throughout the United States. Properly-executed advertising can boost sales and deepen brand recognition. In the last 20 years, the use of digital advertising has exploded. While digital ads have their merit, it’s wise to avoid overlooking the power of advertising in print. Pel Hughes is a family-owned printing company that […]