When designing and building a landing page, we typically have a specific purpose in mind. For example, let’s say that we have a goal of registering 100 people for an Open House event. We may promote it through direct mail, emails, and a banner ad. All of those medias will point to a landing page. […]

QR codes offer a number of benefits for marketers. One of the most important benefit is the ability to tie together the print, mobile and web channels to increase the response rates on multichannel marketing efforts. Since QR codes make it easy for people to jump from print to the web, this intelligent tool can […]

Are you using your customer data to the best of your ability?  Are you not satisfied with your return on investment for all of your direct mail marketing efforts?  Utilizing variable data may be your answer to these frustrations. By using this particular service, it will help you create more customized marketing campaigns for your […]

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