When it comes to the worlds of sales and marketing, there are always items that we can look at to improve our effectiveness. In marketing, it may be that we want to increase brand awareness and acquire more leads. Or, it could be that we want to do a better job of attracting leads that […]

Mobile is the next big thing in marketing, and it is here now. Why should you mobilize your content? Here are five reasons! QR Codes On Direct Mailers: When you mobilize your content, you should have QR codes for people to scan. Using QR codes on direct mailers has become a popular trend because now […]

Yes, content rules. And timing is everything. Oh, and it can make a big difference if you target ME specifically. But in the end, those things are only possible if you have a good great database. If you are looking for ways to build your marketing database, a very practical goal is to increase the […]

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