Maybe your mother told you when you were growing up that you should treat everyone the same. Well, your mother was wrong…at least when it comes to the world of 1-to-1, or personalized, marketing. No longer are you encouraged to place prospects upon the same level playing field. In fact, with 1-to-1 marketing, you want […]

eNewsletters are a very valuable tool for reaching out and keeping in contact with your followers and clients. Many benefits can come out of this marketing effort when they are being used correctly, here are some of our favorites. Company news can be shared. eNewsletters can contain all of the top news your business has […]

To truly capitalize on advancements in the worlds of marketing and communications, businesses must find ways to make print work with new channels. Here are three ways that print can be made interactive: Use QR Codes to Drive People to Mobile-Optimized Sites The numbers behind the growth in mobile marketing truly are impressive. More and […]

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