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Establishing a Successful Direct Mail Campaign
Direct Mail, MarketingAlthough they are often overlooked, direct mail campaigns are one of the most effective means of promoting your business. In order for it to be successful, however, there are a few key elements you should incorporate into the campaign. Research your target area. Choosing the right target area for your mailing is critical. Make sure the […]
Incorporate Marketing into Your Printed Materials
Direct Mail, Marketing, Print, Social MediaSocial media marketing is one of the hottest marketing trends. There is a huge amount of people using social and nearly every company has a marketing scheme designed to conquer different social media platforms. With the shift towards social that does not however mean that traditional print marketing should be abandoned altogether. Rather than ignoring […]
5 Tips for a Successful eNewsletter
Email Marketing, MarketingThere’s no doubt eNewsletters are highly effective ways to market goods and services to both existing and prospective clients. But how do you create a successful newsletter that customers will read and respond to? Here are some tips to consider. 1. Write an effective subject line. The first thing the reader sees is the subject […]