Imagine for a moment that you have just returned home from a networking function. Within an hour and a half of “working the room,” you could have reasonably returned from the event with at least 30 new business cards. But in, let’s say a month or so, how will you distinguish between those companies, especially […]

Given the technological advances in digital printing, there are differences and distinct advantages that translate into a direct impact on your bottom line. Is There a Difference Between Offset and Digital Printing? With offset printing, the technology requires the use of metal plates in order to transfer (“offset”) an inked image onto a rubber blanket, […]

When interacting with clients online, over the phone, or in person it is important to ensure they feel connected to the business and its procedures. A customer feels connected when they are given personalized care and treated like a person instead of a number. Word of mouth drives business and when a client feels attached […]

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