Social media sites, such as Facebook and Twitter, are massive marketing tools for businesses. However, having a sign, postcard or newspaper advertisement telling readers to “like” your social media profile is not efficient. Enter into the equation QR codes. Also known as a Quick Response code, this is a useful tool for inbound marketing in the hands of potential customers and clients.

How QR Codes Work

A QR code is a square shaped symbol filled with matrix code that functions in the same way as a bar code on a product at the supermarket. Individuals can scan these codes using a digital reader with a camera feature, such as a smartphone or tablet. The information saved within the QR code will lead the user to a social media site, where they are then able to like or comment on your profile. For instance, someone can read about your business in a magazine. If you’ve included a QR code for your social media profile, they’ll be able to scan the code so to connect with your social media page.

Creating QR Codes

Start by utilizing a website that will create a QR code for you. All you need in order to create a QR code is the address to the website in which you want to connect to using the code.

Utilizing a QR Code

Once you have a QR code you can print off a copy of the code and paste it onto various forms of print media. For example, you would want to include the QR code for your social media sites along with your press releases, advertisements, YouTube videos, and business cards. Brick and mortar establishments for businesses often include a QR code linking to their social media page on signs placed strategically throughout the building. By allowing customers to connect to your social media site in a clever and efficient manner, you ensure that more individuals are reaching your marketing platform on the web.