PVAMU 2023 Homecoming Challenge: Empowering the Future through Alumni Generosity

Introduction: Prairie View A&M University’s 2023 Homecoming Challenge was a resounding success, thanks to the dedicated efforts of PVAMU alumni and supporters. The campaign not only achieved its fundraising goals but also exemplified the power of community engagement and philanthropy in driving positive change. In this case study, we’ll delve into the key components and […]

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Print Response with Direct Mail: Gen X 

Have you ever wondered about print response with direct mail for Gen X? While Gen X regularly uses digital mediums to shop and communicate, this generation responds favorably to direct mail. Tailoring your messaging to Gen X’s tastes and needs can go a long way with your direct mail campaigns. The printing pros at Pel […]

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Personalization in Marketing: Consumer Opinion 

Personalization in marketing is all the rage; and for good reason: it works when it is executed properly. Professional marketers tout personalization as a means to increase sales and build meaningful relationships with clientele. But, as with anything, there can be a dark side to this practice. When it comes to personalized marketing, it’s important […]

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