3 Ways to Personalize Your Marketing Efforts

Maybe your mother told you when you were growing up that you should treat everyone the same. Well, your mother was wrong…at least when it comes to the world of 1-to-1, or personalized, marketing. No longer are you encouraged to place prospects upon the same level playing field. In fact, with 1-to-1 marketing, you want […]

7 Tactics to Improve Your eNewsletter

eNewsletters are a very valuable tool for reaching out and keeping in contact with your followers and clients. Many benefits can come out of this marketing effort when they are being used correctly, here are some of our favorites. Company news can be shared. eNewsletters can contain all of the top news your business has […]

How Are You Tracking Your Printed Materials?

While it sure can be fun to generate personalized URLs and QR codes and then put them on a piece of printed material (direct mail, flyers, brochures, etc), the real enjoyment can come from the time you spend actually tracking and measuring how things are working. Here are four metrics that may help you do […]

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