When starting a marketing campaign for your business or company, the first thing you want to establish is a way to track the success of your campaigns. This will help you figure out what is working for your company and what’s not working. By establishing clear cut ways to track your marketing efforts, you can […]

One of the most important things for any print shop owner to focus on is their marketing strategy.  It’s critical to keep costs low while attracting attention of a variety of people.  For this reason, many small business owners have started posting videos on YouTube.   While posting on Your Tube is free, it can […]

Sometimes the usual phone call or email is just the complete wrong way to follow-up with leads.  While tempting, keep in mind that you may catch prospects at a bad time, lead them to feeling like they’re “being sold,” or have them ask you to stop attempting altogether.  How can you spark action and interest […]

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