Marketing communications is designed to help your company gain brand awareness and at the same time retain its existing customers. However, it is not always easy to communicate effectively especially if you have no experience in the marketing field. it is hard to know who to target, how and when to market and what strategies […]

Direct mail advertisements are one of the most effective methods of advertisement. The main advantage stems from the fact that with direct mail marketing, the market targeted is one that is likely to convert rather than a general market. Moreover, it is an inexpensive method as compared with other methods of advertising, it costs much […]

With the ever-growing popularity of campaigns for social marketing, landing pages to gather leads and the use of mobile apps as marketing tools, smaller businesses may find using direct mail marketing to be viable option. With the ultimate goal of increasing traffic and leads, ensuring the optimal ROI is achieved means taking a tighter grip […]

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