Nothing surpasses the effectiveness of a direct mail when used correctly, in driving that much-needed traffic to your website.  Why so? By placing more emphasis on a specific market, using a particular call-to-action, the response is ultimately maximized in this segment. Increasing website traffic via direct mail involves a combination of tact and skill to […]

Direct mail marketing is not dead. On the contrary, many companies still have great success doing things the old-fashioned way. They’re just more focused on what they send, who they send it to, and how they send it. So make your next campaign a success with these helpful tips: Target your market Don’t sell sand […]

Simplicity is ultimate sophistication when it comes to designing your fundraising direct mail. It needs to be in such a way that grabs the recipient’s attention. Indeed, the more details you add, the more likely that your mail will end being trashed. Below are three vital ideas to incorporate in your mail’s design that actually work. […]

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