The power of social media can affect your business in a dramatic way. Getting it correct, however, can be a challenge. Generally, the fundamentals of good business communications apply to social media as well. So here are four points to help build a solid foundation and grow a better relationship with your customers. Listen Closely […]

Fear and worry are most likely keeping your customers up at night. These concerns run the gamut of topics such as financial, health, interpersonal, web related and more. Regardless of the industry that you’re in, every night there are people with “pain points” specific to something that you can help to resolve. With a little […]

Nothing surpasses the effectiveness of a direct mail when used correctly, in driving that much-needed traffic to your website.  Why so? By placing more emphasis on a specific market, using a particular call-to-action, the response is ultimately maximized in this segment. Increasing website traffic via direct mail involves a combination of tact and skill to […]

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