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How can your business benefit from digital printing and...April 23, 2019 - 3:09 am by pio printers
Excellent read! Keep up the good workApril 10, 2019 - 5:13 am by Sarah Alfred
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Marketing to Gen Z with Print: Key Insights & Tips
Direct Mail, UncategorizedGen Z—or “Zoomers”—are comprised of people born after 1996. While plenty of Gen Z folks are still in high school or college, a significant portion of this generation have been in the workforce for several years. As the oldest of Zoomers are approaching their late 20s more data is coming in about consumer activity, worldview, […]
Print Response by Generation: Baby Boomers
PrintGenerational marketing is becoming an increasingly important trend—especially with the rise of personalized messaging. Each generation has unique wants and needs in their respective seasons of their lives and Baby Boomers are no different. If you’ve ever wondered about print response by generation, read on to learn more about how Boomers respond to direct mail. […]
Direct Mail Trends for 2024
Direct MailDirect mail continues to resonate with consumers across most demographics. The trick to producing great direct mail campaigns is to study emerging trends and implement the trends most likely to resonate with customers. For several consecutive years, marketers have found that personalized and digital-friendly direct mail has made great strides in engagement with consumers. As […]