Using QR codes with direct mail offers unique advantages for marketers. While QR codes have ebbed and flowed in popularity over the years, recent trends indicate that marketing with QR codes is here to stay. This is likely because QR codes make for a robust cross media marketing strategy, provide reliable metrics on response rates, […]
The days of sending out enormous direct mail campaigns to every residential address in a city are long gone. Not only is this direct mail tactic ineffective, but it is also costly. Today, helpful tools allow for zip code targeting on your direct mail campaigns where mailers are only sent to residents who fall into […]
Your walls, floor, windows, and business vehicles are a blank canvas with which you can improve your marketing efforts. Marketing with large graphics is ideal for brick-and-mortar locations including salons, cafes, boutiques, health and dental clinics, and automotive shops. This form of marketing is also great for higher education institutions and non-profit organizations like nature […]
Last month, the USPS filed for a proposed rate increase with the Postal Regulatory Commission (PRC) in an effort to mitigate the effects inflation has had on its operations. This proposal involves raising the price of postage three cents domestically and five cents internationally. If the PRC approves this proposed postage rate increase, the new […]
Do you want higher response rates with your direct mail campaigns? If so, the pros at Pel Hughes strongly encourage you to use coupons with direct mail to incentivize consumer action. Using coupons with direct mail has always been a great way to elicit a response from your campaign’s recipients but now with record levels […]
Higher education content marketing is a competitive game. Universities and colleges throughout North America have stepped up their content marketing efforts to attract quality prospective students. Since the competition is steep, it’s important to develop a robust content marketing strategy that speaks to prospective students of various backgrounds, age groups, and academic interests. The pros […]
If you’re looking into book design for self-publishers, look no further than Pel Hughes. Our full-service printing company pairs the latest printing technology with client-forward service. We offer an array of services from book design and printing to post-print marketing and merchandising. Our dedicated team of printing and marketing experts can help make your dreams […]
Did you know that the USPS offers discounts for direct mail that utilizes components that invoke a sensory experience? In 2023, marketers can save five percent on USPS-delivered direct mail when they develop campaigns that offer a tactile, sensory, or interactive (TSI) mail piece. This promotion runs from February 1st, 2023 to July 31st, 2023. […]
It’s no secret that COVID-19 affected enrollment in universities and colleges around the world, including the United States. This reality paired with economic uncertainty and a highly specialized labor force, has made attracting students in higher education far more competitive than in years past. One way to combat these stark realities is to utilize robust […]
When it comes to attracting customers, having a great product or service is just half the battle. Today’s consumer favors companies with strong values and a great customer experience. Marketing trends in 2023 show that developing a robust content strategy, prioritizing open communication, and delivering a unique customer experience attracts new clientele and fosters brand […]
