Are you on the hunt for small business tips that work? Operating a small business is tough. Business owners wear lots of hats and have far less resources and personnel than larger corporations. When it comes to implementing new ideas or improving an existing marketing strategy, it’s vital that small business owners seek out evidence-backed […]
Although it’s booming, the HVAC industry is competitive. Fortunately, modern marketing solutions can help you boost HVAC sales easier than you might think. Our team at Pel Hughes recommends a blended approach through cross media marketing with an emphasis on personalization. Below is helpful information for using direct mail, personalization, and cross media marketing to […]
Using QR codes in cross media marketing is a win-win for both businesses/organizations and consumers. This technology makes your print marketing campaigns more effective, trackable, and engaging. Following are five benefits to implementing QR codes in cross media marketing strategies. Five Benefits to Using QR Codes in Cross Media Marketing Below are five helpful ways […]
Consumer engagement can stagnate—particularly when your customers are overwhelmed with brand messaging online and in-person. One effective method for combatting low consumer engagement is through personalization. Personalized messaging is beneficial both in the digital world and the physical one. Everything from e-mail marketing to direct mail can be personalized. What is consumer engagement and why […]
Direct mail retargeting is a powerful tool for fostering thoughtful and meaningful communication with your customers. When used throughout the customer journey, retargeting campaigns can build a loyal consumer base, increase engagement on your digital properties, and boost revenue. Using sophisticated technology, direct mail retargeting sends physical mail pieces to consumers after they have […]
Contrary to popular misconceptions, print advertising certainly contributes to a robust client/customer base, brand awareness, and healthier revenue. The trick with print ads is to utilize strategic tactics suited to your industry and business goals. Following are four helpful tips for print ads. Four Easy Tips for Print Ads Tip #1: Integrate Print Ads […]
Saving money and time is the ultimate goal of any business. When it comes time to send your files off to your professional printing company, preparation is essential. By preparing for print, you can save time and money on your advertising campaigns and marketing materials. Pel Hughes has compiled a few tips to make this […]
Do you want to take your direct mail to the next level? Make your mailers more compelling with interactive direct mail. Adding interactive elements to your campaigns will help increase engagement rates and set your brand apart from your competition. Read on to explore unique interactive direct mail ideas that may help make your campaigns […]
Pel Hughes makes marketing with promotional apparel and branded merchandise a breeze. There’s a reason SWAG (stuff we all get) is always popular among new hires, convention/conference attendees, and as gifts to loyal clients or customers—particularly if these items are something that will be used on a frequent basis by their recipients. Below are some […]
This year, expect color and font trends in graphic design to command a wow factor. When it comes to print, embracing design trends can make your mailers and their accompanying digital pieces more effective and enticing to the consumer. For 2024, much is uncertain in the geopolitical and economic sense so expect to see art […]
