Did you know that direct mail has physiological, mental, and emotional effects on its recipients? It’s true. The powerful effects of direct mail have been well documented by researchers. While digital marketing has dominated the conversation in recent years, it’s wise to not overlook the positive effects of direct mail on consumers. The Neurological Effects […]
The Holiday Season is an important time for marketers. Just retail sales alone account for nearly $960 billion each year. Companies of all sizes spend about $67 billion on digital and print ads during this time, too. Holiday marketing is important for both B2B- and retail-oriented enterprises. Our team at Pel Hughes encourages clients to […]
The old adage of “striking while the iron is hot” absolutely rings true when it comes to B2B sales. Following up on leads is a crucial component of increasing sales and revenue but it’s important to understand that following up isn’t enough. When you follow up matters most. Fortunately, the hows and whens to respond […]
With today’s technology, there’s no shortage of ways for brands to interact with consumers. Integrated marketing involves coordinating cohesive and helpful brand messaging from different channels to ensure a productive customer journey. From direct mail to e-mail marketing and social media, well-executed integrated marketing is essential for streamlining communication channels in a way that helps […]
Marketing for carwashes can be tricky since this is a highly regionalized industry with some challenges such as equipment repair, seasonal upticks, and competition. One way for carwashes to gain a leg up on their competition and attract customers is to develop a data-driven marketing strategy. Data-driven marketing for carwashes helps target ideal customers, increase […]
Business cards are timeless marketing, branding, and networking tools—even in the Digital Age. If you’re wondering whether there are benefits of business cards or whether it’s worth your time to have them printed, read on to learn more about their advantages. Four Great Benefits of Business Cards #1 Business Cards Help Build Your Brand Image […]
Are you on the hunt for small business tips that work? Operating a small business is tough. Business owners wear lots of hats and have far less resources and personnel than larger corporations. When it comes to implementing new ideas or improving an existing marketing strategy, it’s vital that small business owners seek out evidence-backed […]
Although it’s booming, the HVAC industry is competitive. Fortunately, modern marketing solutions can help you boost HVAC sales easier than you might think. Our team at Pel Hughes recommends a blended approach through cross media marketing with an emphasis on personalization. Below is helpful information for using direct mail, personalization, and cross media marketing to […]
Using QR codes in cross media marketing is a win-win for both businesses/organizations and consumers. This technology makes your print marketing campaigns more effective, trackable, and engaging. Following are five benefits to implementing QR codes in cross media marketing strategies. Five Benefits to Using QR Codes in Cross Media Marketing Below are five helpful ways […]
Consumer engagement can stagnate—particularly when your customers are overwhelmed with brand messaging online and in-person. One effective method for combatting low consumer engagement is through personalization. Personalized messaging is beneficial both in the digital world and the physical one. Everything from e-mail marketing to direct mail can be personalized. What is consumer engagement and why […]
