When it comes to digital marketing, content is king. Original content will drive traffic to your digital channels, build your brand, and convert consumers into customers. Developing a content strategy is a serious undertaking as results are not guaranteed. How you approach your content strategy should be determined by how your industry operates, what makes […]
Digital readership is popular, whether that’s reading the news on your phone in the morning over coffee or purchasing a Kindle to download the latest best seller. Although less print books and papers are bought than in the past, they are still in circulation because it turns out: people love to read in print. When […]
Print advertising might be in decline during the digital age but it’s not dead. The truth is that print advertising is still relevant, even in the time of Covid-19. If you provide a service-based business or have a brick-and-mortar store, you absolutely need to tap into effective methods of print advertising. From mailing circulars and […]
The brochure is one of the most lauded print materials a company can invest in. Well-made brochures convey your entire brand’s message in a matter of seconds. It sets the tone for what clients or customers can expect from your company and your offerings. A poorly-made brochure, however, does the opposite. Selecting the right layout […]
COVID-19 has upended the lives of people across the globe. On top of a concerning death toll, this mysterious new disease has also wreaked havoc on the business world. Companies in every industry are revamping their practices and trying to anticipate the ways that a novel virus could affect their business. Those who utilize presentation […]
Life during a pandemic seems decidedly negative. After all, we are contending with the worst pandemic in recent history, severe economic downturn, and everything feels hyper-partisan. It might seem that taking a positive tone with print media could be construed as out-of-touch but the truth is that people are craving authentic positivity and wholesomeness now […]
Business owners are reeling from the effects of the COVID-19 pandemic. While the threat of this virus is not over, there are a number of communities that have been able to get the pandemic under control. As brick and mortar stores are allowed to re-open, it leaves business owners with lingering questions. Re-opening a store […]
Despite a raging pandemic and a host of other economic woes, businesses throughout the United States are welcoming the Holiday Season with open arms. Holiday spending can help put a lot of enterprises’ ledgers back in the black. Direct mail is a great way to entice potential customers, especially those who are staying indoors to […]
Word processing and desktop publishing packages allow our team at Pel Hughes to create eye catching content. While we have the software to produce professional and attention-grabbing print materials, it’s our fine-tuned experience that really impresses our clients. Aside from producing quality copy and the great design on your print materials, the next biggest hurdle […]
While many businesses are embracing digital marketing to take their companies to the next level, there is one form of print that still matters: direct mail campaigns. Direct mail can include a wide range of pieces including coupons, circulars, catalogues, and promotional offers. The good news is that direct mail resonates with consumers of diverse […]
