Say you have a limited marketing budget and want the most bang for your buck. You might be thinking that social media campaigns and advertising will bring in conversions. While social media is a marketing powerhouse, it’s surprisingly not as effective as e-mail marketing. Data backs this up; e-mail marketing has a conversion rate that’s […]
It might seem like everything is digital in the business world—especially with the advent of the Zoom meeting and widespread telecommuting in the COVID-19 era. While it might be true that most business is conducted virtually, there is still a very real need for a business card. The business card has no digital counterpart—it’s a […]
Any company can ship products in a standard brown box. As more people turn to online shopping, it’s becoming more difficult to create a unique shopper experience. Pre-Covid and pre-internet, brick-and-mortar retailers would take great care in developing a unique shopper experience. For instance, brands like Williams Sonoma, Pier One, Victoria’s Secret, and Abercrombie & […]
The point of marketing is to be seen. While direct mail can be effective, there are times when a brand is “out of sight; out of mind” if it is lost in a sea of promotional mail. One way to bypass the tendency of consumers to throw away promotional mail without looking at it is […]
The rise of the online market has led some marketers to the assumption that traditional or offline marketing is dead (or at least dying). Among other reasons for prioritizing online marketing, these companies make the mistake of assuming that social media and digital advertising are the only way to track public engagement and measure the […]
Many people underestimate the power of direct mail. It turns out this advertising method is not as obsolete as people may think. Even the world’s largest digital advertiser, Google, utilizes direct Mail. Google is a Goliath— most of us use a handful of its branches, including YouTube, Gmail, Google Docs, Google Drive, and Google Maps. […]
After nearly a year of contending with COVID-19, people have become accustomed to living their lives very differently. These sweeping changes that we’ve all made to our daily lives have affected the way that businesses operate. How are we to reach customers when it’s difficult to get them into our brick-and-mortar stores? While reaching customers […]
Spot UV and foil printing can produce striking effects on your printed materials. Especially beneficial for save-the-dates or to embellish logos, spot UV and foil printing both add a luxurious touch to printed pieces. To better understand how your artwork should be set up for this type of specialty service, it’s wise to have a […]
Product fulfillment and collateral fulfillment involves the storage and distribution of different types of items. Collateral fulfilment refers to the warehousing and distribution of print materials used in marketing such as direct mail pieces, brochures, and signage. Product fulfillment, on the other hand, refers to the storage and distribution of consumer goods like t-shirts, water […]
When it comes to digital marketing, content is king. Original content will drive traffic to your digital channels, build your brand, and convert consumers into customers. Developing a content strategy is a serious undertaking as results are not guaranteed. How you approach your content strategy should be determined by how your industry operates, what makes […]
