In the battle of print vs. digital, one benefit of print advertising is the fact that people retain more information when they read print materials when compared to digital copy, videos, and audio. The compelling effect that reading print has on memory can serve businesses who are looking to expand their consumer base and develop brand […]
Lauded psychologist, Carl Jung believed that “color is the mother tongue of the subconscious.” In other words, he believed that color affects our mood and it can influence our actions. If you’re looking to deploy a direct mail campaign, color selection is an important design element you might have overlooked. Gaining an understanding of color psychology can […]
Did you know that people have a stronger urge to take action with direct mail than they do with digital advertising? According to research conducted by the USPS, it’s true. There is clear data to demonstrate that people will respond to printed marketing materials more favorably than they would digital. While the numbers back up the […]
Now that COVID-19 is less of a threat, businesses are returning to their tried-and-true methods for reaching their clientele. As the economy opens back up, cities are hosting trade shows again. The likelihood that social distancing will continue to be practiced means that your booth at a trade show should be enticing with eye-catching banners or signage, your […]
Despite what digital marketers would have you believe, print advertising is not dead. In fact, there are still very real needs for print. Two forms of print advertising that drives sales are flyers and brochures. If you’re new to the world of print advertising, you may want to consider implementing flyers and brochures into your marketing strategy. Following is helpful […]
Evaluating the success of direct mail campaigns involves taking a comprehensive view of the types of marketing you’re using and the metrics you have. For instance, focusing heavily on one type of metric may not provide a detailed view of which elements of your marketing efforts are working and which aren’t. Direct mail has […]
Finding inventive ways to boost brand recognition and develop a loyal base of customers can help set you apart from your competition. One simple and effective way to enhance your current marketing efforts is to invest in decals and stickers. These items, when professionally designed, can help you develop a brand with staying power. Here’s six reasons you […]
Businesses of all sizes have to operate under strict budgets and many times, it can be difficult to discern where to allocate your marketing funds. While some might wince at print advertising because we live in a world dominated by digital marketing, there are compelling reasons to invest in direct mail. Following are five reasons you […]
If you follow our blog, you’ve likely learned about how powerful direct mail is at reaching consumers and developing brand recognition. Two of the most popular forms of direct mail are postcards and letters. Each offers unique advantages. Our team at Pel Hughes can help you determine which direct mail method is right for your needs. Benefits of Postcards […]
In addition to offering world class printing services, Pel Hughes provides in-house graphic design for our clients who need new logos, signage, direct mail, business cards, and other print materials. If you’re new to working with a graphic designer, you might feel overwhelmed and unsure of what to expect from the process. The main thing to keep in […]
