Packaging sets the tone for your brand. Advancements in printing technology have made developing unique and eye-catching custom packaging more cost-effective than ever before. In the wake of the COVID-19 pandemic, online shopping has become a workhorse driving consumer activity. More people are turning to online shopping and delivery than in years past and this […]
Pel Hughes is one of the country’s leading print companies. Serving businesses in a variety of industries—including those who work directly with consumers and B2B enterprises, we offer advanced printing methods that can produce stunning effects. Two advanced printing techniques you should know about are spot UV and raised varnish. These printing methods produce striking […]
Marketing is the lifeblood for many businesses. The problem, however, is that managing marketing and advertising campaigns takes serious effort and time. Fortunately, technology has made producing marketing and advertising materials much easier with digital management systems. Our team at Pel Hughes offers Storefront—a management system that can increase efficiency and reduce your costs when it comes to handling your […]
Even in today’s highly digitized world, print is still a necessity. Well-executed print can increase your sales, develop interest in your brand, and reach target customers. If you’re new to print, however, the myriad of services available to you can feel overwhelming. Our team of printing pros can help. Here’s 10 tips to mull over […]
Every industry has its own vernacular and the printing industry is no different. For customers, however, these words may be unfamiliar. To help, our team has compiled a handy guide to help you learn more about common lingo you might hear among print professionals. Understanding this terminology can help you learn more about the wide […]
Like countless other businesses, you might be devoting all your advertising and marketing efforts to digital channels. While digital advertising is generally good for business, if you’re relying solely on digital, you might want to look into print advertising. According to a study conducted by Marketing Sherpa, print is considered the most trustworthy form of […]
While many businesses are digitally-forward with their marketing, there is still a real need to engage in print from time-to-time. Print, particularly direct mail, offers high conversion rates and resonates well with customers across many demographics.
The Digital Age is in full swing, but that doesn’t mean print is obsolete. In fact, print is making a comeback in the form of direct mail, branded materials, and more. Although more people are shopping online than ever before, you can drive traffic to your digital channels with polished print pieces. In the last […]
Say you have a limited marketing budget and want the most bang for your buck. You might be thinking that social media campaigns and advertising will bring in conversions. While social media is a marketing powerhouse, it’s surprisingly not as effective as e-mail marketing. Data backs this up; e-mail marketing has a conversion rate that’s […]
It might seem like everything is digital in the business world—especially with the advent of the Zoom meeting and widespread telecommuting in the COVID-19 era. While it might be true that most business is conducted virtually, there is still a very real need for a business card. The business card has no digital counterpart—it’s a […]
