Informed Delivery is a popular service provided by the US Postal Service. This service gives residents a heads up on their upcoming mail deliveries via e-mail. When Informed Delivery first launched, upcoming mail was scanned in black and white images. Now, however, USPS gave Informed Delivery (ID) a business-friendly update that you should know about. […]
Pel Hughes is thrilled to announce a new service for 2022: direct mail retargeting. This program allows business owners to send direct mail to their website visitors. Using sophisticated technology that is focused on consumer privacy, direct mail retargeting makes it possible to reach out to consumers who show intent to purchase with their online […]
Creativity can make all the difference in a direct mail campaign. In fact, creative direct mail can make choosing your business over your competition a reality. If you’re feeling stuck with where to start, consider the following direct mail examples, some from well-known titans of industry, to help spark some inspiration. Netflix Sends an Evidence […]
While Every Door Direct Mail (EDDM) offers some benefits to business owners, there are some EDDM myths every entrepreneur should be aware of. EDDM can be advantageous to small businesses embarking on their first direct mail campaign but if you’re trying to get the most bang for your buck, we recommend working with the experts at […]
The foundation of any print advertising campaign is its mailing list. Developing a great mailing list takes time and for some, its growth can stagnate. Increasing the size of your mailing list isn’t impossible, however. There are simple tools you can use to reach a much bigger audience. Our pros at Pel Hughes have compiled […]
In the past, corporate gift boxes were typically associated with the holiday season. Now, however, businesses are utilizing corporate gift boxes in clever ways to stand apart from their competition. These gift boxes can help foster morale within an enterprise as well as solicit potential clients. Our team of experts at Pel Hughes can help you […]
Retail signage—whether outdoor or indoor—can enhance your customers’ experiences. Poorly-executed signage can be confusing at best and off-putting at worst. When it comes to signage, it’s important to consider a number of factors. Is the font easy to read? Is the copy concise and understandable? Will signs be in plain view so that most people […]
Did you know that over 11 million households in the United States scan QR codes at least once a year? Now that most smartphones have built-in technology to read QR codes, more businesses are implementing these codes into their marketing strategy—particularly if a business engages in omnichannel marketing. A QR code is a great method to […]
In the wake of COVID-19, the restaurant industry has faced tremendous hardship. From long-term slumps in sales to the dangers presented by serving the public during a pandemic, it’s safe to say that the restaurant industry has endured a tough couple of years. Data backs this up, too. In 2020, restaurants saw a $240 billion […]
The right combination of words can motivate and spurn action. Developing copy that generates action from consumers involves understanding consumer psychology. Building trust with your reader, generating an urge to purchase, and developing a brand identity with the public is no simple task. Fortunately, tapping into the powerful psychology behind effective copywriting is doable when […]
