How to Get the Most from Your Printing Company

Working with a printing company and/or database agency can help you expand your consumer base and boost your ROI on your marketing efforts. When your business outsources its advertising and marketing, it’s critical to develop a good relationship with your printing provider and database agency for optimal results. If you’ve ever wondered how to get the most from collaborating with other enterprises, we recommended implementing the following tips.  

Foster a Collaborative Environment 

Collaboration—from the team within your organization to the staff of agencies you work with is a key factor in maintaining an efficient, motivated environment. Developing rapport between your internal team and the collaborators with whom they work out-of-house can help streamline communication and nurture an environment ripe for productivity.  

Communicate Openly and Transparently 

Keeping your printing company and/or database agency in the know is a wise use of your time. Voicing concerns with production and deliverables along with budgetary issues can help your agency respond to your unique needs as quickly as possible. Open and transparent communication sets the stage for problem solving and managing expectations. It’s best to implement an open communication policy from the get-go. Before the work starts, schedule a meeting with your agency and your internal team so that you can discuss expectations, budgets, and project timeframes well in advance.  

Solicit Opinions 

If you want to bring a fresh perspective to your efforts, soliciting opinions from within your organization and from printing companies can help revitalize your marketing campaigns. Asking questions like “what could we do differently?” or “how do your other clients approach this obstacle?” can help you gain useful insight from industry experts.  

Know that Context Matters 

Your enterprise likely has its own unique challenges. Your needs may not be the same as your competitors. When you inquire about production, budget concerns, or other issues, providing context can help your agency find solutions that meet your specific needs. Providing the “why” behind your query can help your agency best serve you. 

Limit Communication Confusion 

When a database agency or printing company is working with your team, it’s important to reduce the possibility of confusion. If multiple people from your team are providing input to your agency of choice, be sure to inform your agency who the ultimate decision makers are. While collaborative input is certainly helpful, confusion can occur when multiple parties provide input—particularly to outside agencies.  

Be Forthright with Your Goals and Objectives 

Giving an agency a window into your long-term goals and objectives beyond a specific campaign can help outsiders see the bigger picture. Providing information on your specific goals such as customer retention, expansion, or value-added products can help your agency make the most of your short-term campaigns that align with your future goals.

Streamline Internal Communication

Streamlining your internal communications and ultimately the signing off of projects can help reduce confusion or superfluous conversation between your team and your agency. Having set procedures for your internal staff can eliminate hiccups in production and excessive rounds of feedback, which reduces labor costs and ensures that your projects stay on track.  

Pel Hughes provides database services and printing to businesses and organizations in a range of industries. Our mission is to deliver high-quality support with excellent client service. We offer direct mail, campaign automation, graphic design, and cross media marketing. You can request a quote by clicking here or call (504) 486-8646 to speak with one of our experts.  

5 Ways Small Businesses Can Use Presentation Folders 

When it comes to sales tools, a presentation folder sometimes takes a backseat to brochures and pamphlets. For many industries, presentation folders are valuable sales tools and can positively enhance a client’s/customer’s experience. The pros at Pel Hughes can help you develop professional and eye-catching presentation folders that can help your small business put its best foot forward.

Following are five great uses for presentation folders.

#1 Welcome Packs for New Clients

If you’ve taken a vacation to a resort, have stayed at an upscale hotel, or visited a theme park, you’ve likely received a “welcome pack” folder. Presentation folders are especially helpful for those doing business in the hospitality sector. Welcome packs help brief customers on how to make the most out of their stay, provide answers to frequently asked questions, and can support sales to other on-site businesses like hotel restaurants or gift shops.

#2 Training Materials and Onboarding Packages for Employees

Presentation folders are perfect tools for onboarding new employees or for implementing new training programs for your existing staff. A custom folder makes it easy to divulge important details and set expectations. For those of your staff who are visual learners or those who prefer to read over asking questions, presentation folders make for inclusive and effective training tools.

#3 Easily Updatable Sales Tools

When a small business implements a new service or product, they may need all new brochures and leaflets. With presentation folders, entrepreneurs can simply insert a new page wherever appropriate that provides critical details about a new product or offering. These folders can change with ease over time, which helps reduce marketing and printing costs.

#4 Information Packs for New and Existing Customers/Clients

Information packets are helpful for a range of businesses, including those in the medical, legal, insurance, and banking industries. When large amounts of information should be easily accessible to your clients/customers, it’s wise to lean on presentation folders. These information packets can concisely and accurately explain complex matters such as a client’s legal obligations when closing on a home or what to expect during an upcoming medical procedure. Custom folders can take hard-to-digest information and organize it in a way that is easier to understand.

#5 For Tradeshow and Seminar Presentations

Presentation folders are wonderful tools for networking and developing strong relationships with potential clients. Not only can folders showcase the best of what your business has to offer, it can make your employees’ jobs a little easier. A presentation folder can contain a wealth of information that busy folks will appreciate later on—especially in settings like tradeshows where it’s easy for attendees to feel overwhelmed.

Presentation folders are versatile tools that can enhance the experience of clients/customers and employees. Our team of printing professionals and graphic designers have helped countless enterprises develop eye-catching and effective presentation packets. If you have questions about custom folders, brochures, and leaflets, give us a call at (504) 486-8646.

EDDM Myths You Should Know 

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While Every Door Direct Mail (EDDM) offers some benefits to business owners, there are some EDDM myths every entrepreneur should be aware of. EDDM can be advantageous to small businesses embarking on their first direct mail campaign but if you’re trying to get the most bang for your buck, we recommend working with the experts at Pel Hughes. We offer full-service direct mail solutions including database management, campaign automation, graphic design, and in-house printing and fulfillment. Our team can help you develop stellar mailing lists from national consumer databases. 

EDDM Myths Dispelled

If you’re interested in developing an effective direct mail campaign, it is important to consider these EDDM myths before you fork over hard-earned money toward a USPS-generated campaign.

Myth #1: EDDM Data is High Quality 

When it comes to direct mail marketing, not all leads are created equal. Unfortunately, up to ten percent of EDDM addresses may be vacant residences and do-not-mails. While many recipients are up-to-date, the number of inactive mailings is concerning for businesses looking to expand their customer base. 

One solution to lower-quality mailing lists is to work with Pel Hughes. We have access to up-to-date national consumer databases that reach hundreds of millions of households. 

Myth #2: EDDM Campaigns are Customizable 

The EDDM program doesn’t allow for removals. Instead, direct mail campaigns are mailed to every residential address in a zip code—even if it is vacant. Working with a printing company that offers access to a number of options that increase the quality of your mailings. For instance, the sophisticated technology we use for database management allows for removals, duplicate elimination, and address resolution. This makes it possible to tailor your campaigns to your target demographic. 

Myth #3: EDDM Has Great Response Rates 

While EDDM can generate new business, the program’s response rates are lower than you might think. Typically, our customers see higher response rates when working with our team. We have access to advanced technology and consumer databases that provide higher quality mailings. For instance, our technology can help you replicate mailings tailored to the demographics made up by your best customers to increase responsiveness.

Every Door Direct Mail isn’t all bad. There are some benefits in specific situations where these campaigns can be cost-effective and useful. That being said, there are ways to increase the quality of your print campaigns by working with professional print advertisers. If you have questions about your direct mail options, we invite you to give our seasoned experts a call (504) 486-8646. 

Corporate Gift Boxes: 3 Clever Ways To Use Them 

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In the past, corporate gift boxes were typically associated with the holiday season. Now, however, businesses are utilizing corporate gift boxes in clever ways to stand apart from their competition. These gift boxes can help foster morale within an enterprise as well as solicit potential clients. Our team of experts at Pel Hughes can help you develop eye-catching corporate gift boxes as well as the contents inside them with our expansive offerings of well-liked promotional products. 

Following are three clever ways your enterprise can leverage corporate gift box campaigns to your advantage. 

#1 Gain a Competitive Edge with Branded Corporate Gift Boxes

Sending out mailers to prospective clients is a common practice in a variety of industries. Typically, these mailers are postcards, circulars, or catalogues. Those engaged in B2B know that potential clients can receive dozens of mailers (or more) in a short time frame. Many times, these mailers end up in the recycle bin without having a second glance. Corporate gift boxes, however, are far more likely to be opened and considered. Compared to flat mailers, a corporate gift box and its contents convey a superior level of thoughtfulness that can convert prospects into satisfied long-term clients. 

#2 Foster Loyalty with Your Clients

Your existing clients are great candidates for corporate gift box campaigns. These campaigns can be sent out as end-of-year gifts or on a client’s onboarding anniversary. It’s common knowledge that retaining clients is cheaper than soliciting new business. Keeping your existing clients happy with excellent service and tokens of appreciation can go a long way in fostering a strong sense of loyalty and respect.

#3 Boost Morale with Employees

Corporate gift boxes are a great way to welcome new employees and celebrate milestones like work anniversaries, completion of team projects, and exceeding department goals. Gift boxes can contain more than just useful goodies like pens and mousepads, they can also house important resources and information for your valued employees—particularly those that are new to your organization. 

Corporate Gift Box Design

Designing an on-brand, professional gift box is a breeze with Pel Hughes. Our team of printing pros and graphic designers can help you select the perfect combination of colors, fonts, and other design elements to ensure that your gift box campaign looks enticing and sleek to your recipients while maintaining a cohesive brand image. 

Promotional Products from Pel Hughes

Our team can assist you with selecting the products housed in your corporate gift box. We offer an array of branded promotional products that can make a lasting impression on your clients and your employees. From pens and notepads to tablet cases and reusable water bottles, you can curate your gift boxes to suits the tastes and needs of your recipients. If you’d like to see our promotional offerings, visit our website at www.pelpromo.com. 

Pel Hughes offers an impressive line-up of services to help your business thrive. From print advertising like direct mail to campaign automation, database management, and graphic design, our team can help you develop cross media marketing campaigns that promote your brand and your services to your target demographics. For more information about our offerings, visit our website or call (504) 486-8646 to speak with a helpful member of our staff. 

Digital and Print Advertising: What Works & What Doesn’t 

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Print and digital advertising can help make or break a business. When talking with digital marketers, you might hear that digital is superior to print. Similarly, some printing professionals may sing print’s praises and overlook the benefits of digital advertising. The truth is that most companies benefit from utilizing a blend of both. Developing advertising strategies that draw on both print and digital advertising’s strengths give you a better chance of developing brand awareness, tapping into new markets, and boosting your sales.

If you’re new to print and digital advertising, consider the following helpful tips from the printing pros at Pel Hughes. 

Benefits of Digital Advertising

As more people join social media and surf the web, utilizing digital advertising is a great way to raise awareness for your brand and increase your customer base. Digital advertising offers some unique advantages when compared to print. For example, advertising with social media, e-mail campaigns, and paid search ads can be very cost-effective. Another great benefit of digital advertising is the metrics you can use to understand your digital campaign’s performance. Metrics from Google Ad Words, Facebook Insights, and data collected from your website can tell you what search terms were used to land on your digital properties, the general location of your visitors, and even demographic information such as age and gender. These readily-available metrics can help you decipher what works and what doesn’t with your messaging. 

If a good portion of your sales come from your website, digital advertising can help you reach customers throughout the United States and even the world. Facebook’s advertising platform as well as Google Ad Words can make it easy to target consumers most likely to be attracted to your brand or services. 

Benefits of Print Advertising

Like digital, print offers its own set of unique benefits. One of the biggest selling points with print advertising is the fact that most people find print more trustworthy than digital. People from all walks of life have a knee-jerk reaction to trust brands who use print advertising methods like catalogues and direct mail. Part of the reason for this is the “nostalgia factor”. A piece of personalized direct mail seems to evoke an emotional response that harkens back to a simpler time. As we become increasingly dependent on technology to perform daily tasks and our work, a piece of personalized mail from your business reminds us of a time when face-to-face interaction and in-person customer service was the driving force behind our buying decisions. 

If you operate a service-based enterprise or do most of your business in a brick-and-mortar operation, print advertising can help you reach out to your local community. A direct mail campaign can send postcards, coupons, circulars, and catalogues to specific zip codes in your area. This highly effective form of advertising is great for local-oriented businesses.

How to Blend Print and Digital Advertising to Meet Your Needs

In the battle of digital vs print, there isn’t a clear winner. What actually works is a combination of both rather than choosing one over the other. For instance, utilizing Facebook advertising, e-mail campaigns, and direct mail could help you expand your reach and develop brand recognition. Advertising is rarely a one-size-fits-all endeavor. Business owners have to consider their industry and method of operations before embarking on any advertising campaign. We encourage businesses to consult with experts to develop a customized solution to meet their needs. 

The pros at Pel Hughes specialize in print advertising. We utilize the latest technology in campaign automation and database management to develop stunning print campaigns for businesses throughout the United States. Give our team a call at (504) 486-8646 to request a quote. 

Memory and Reading: A Case for Print Advertising 

In the battle of print vs. digital, one benefit of print advertising is the fact that people retain more information when they read print materials when compared to digital copy, videos, and audio. The compelling effect that reading print has on memory can serve businesses who are looking to expand their consumer base and develop brand awareness. 

In light of the COVID-19 pandemic, instruction for public schools and universities changed. Many educators had to lean on digital mediums more than ever before. What they found as a result, was that students struggled with retaining information. This was reflected in grades—particularly with quizzes and tests. 

There has been quite a bit of research devoted to studying the effect reading print has on our memory when compared to digital reading and audio/visual learning tools. In the book, “How We Read Now” written by a professor of linguistics, the topic of learning, retention, and comprehension of print and digital was explored in greater detail. 

Some of the key findings of this book include:

  • Test scores of students reading print when compared to digital are significantly higher
  • Discerning the main concepts of printed text is easier than with digital
  • Making inferences from printed text is more accurate than digital
  • Recalling the details of text is more common with print over digital
  • Test scores tend to be higher when tests are administered on paper rather than computers or tablets

Why Reading Comprehension and Retention is Higher on Paper

There are a few theories as to why comprehension and retention are better with print materials. The first reason is that printed materials are tangible. We can touch them. The tactile aspect to reading in print seems to trigger brain activity that allows for more comprehension and retention. Another reason that print yields better academic results is the fact that human beings have been conditioned to approach computers, screens, and tablets with a mindset more oriented for casual entertainment. Decades of using televisions, computers, and tablets for leisurely activities like watching sitcoms and movies, surfing the web, and interacting on social media has an effect on how we absorb information in the digital space. 

Developing Print Advertising Campaigns with Pel Hughes

While there’s a need and a place for digital marketing, it is wise to implement results-driven print advertising campaigns into your business. One way to tap into new markets and boost sales is to invest in a direct mail campaign. Direct mail has a powerful effect on consumers and makes integrating your digital advertising with print very easy. 

Direct mail offers a higher ROI than e-mail marketing and social media advertising. Consumers of all age groups see direct mail as trustworthy. The research behind the powerful effect print among students carries over into advertising. Direct mail campaigns can help business owners connect with targeted consumer groups, increase brand awareness, and drive interest to their website and social media. 

Our team of experts at Pel Hughes can help you develop polished print advertising campaigns. We also offer database support and campaign automation. Give our team a call at (504) 486-8646 to request a quote. 

Variable Data Printing Takes Direct Mail Marketing to the Next Level 

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Did you know that people have a stronger urge to take action with direct mail than they do with digital advertising? According to research conducted by the USPS, it’s true. There is clear data to demonstrate that people will respond to printed marketing materials more favorably than they would digital. While the numbers back up the notion that direct mail is still a powerhouse when it comes to driving sales, bear in mind that not all direct mail is created equal. One way you can make your direct mail more effective is to utilize variable data printing.  

What is variable data printing, exactly? 

Variable data printing is a method of digital printing that allows for interchangeable text without interrupting the printing process. This technology even makes it possible to utilize different graphics from piece to piece. 

 Variable data printing (VDP) technology is what makes personalizing direct mail a reality. In fact, you have probably had pieces delivered to you that utilized this VDP. With VDP, you can personalize pieces to address recipients by name on envelopes and on the salutations of letters.  

What are the benefits of variable data printing? 

One way that VDP is advantageous for your direct mail campaigns is the fact that they tend to see higher response rates. Conventional direct mail that doesn’t utilize VDP typically sees a 1% response rate. Adding VDP to the mix could easily double your response rate.  

Not only could using VDP double your response rate, it could save you money by making it possible to deploy smaller campaigns. If you know your response rate will be higher, you could downsize your campaign and still see a higher ROI. The cost savings of a smaller response rate could translate to you having the budget to use high quality graphics and paper. Investing in the quality of your direct mail can help you target niche markets such as consumers who prefer luxury products or eco-conscious buyers.  

Who benefits from VDP? 

VDP could benefit any brand but certain types of brands may find more value by implementing variable data printing. For example, brands selling niche products or catering to a specific consumer group tend to see great results with VDP. Companies selling services or products with high margins typically see better results with direct mail than businesses like restaurants or dry cleaners. This technology also helps enterprises attract new customers by boosting brand awareness.  

The best way to determine which form(s) of marketing and advertising are right for you is to devote time to research and speak with printing professionals about your budget, goals, and needs.  

Our team at Pel Hughes is happy to help you navigate your print marketing options. Our family-owned printing company serves businesses and non-profits of all sizes throughout the United States. We provide in-house graphic design, world class printing technology, database management, and campaign automation to help you boost your sales and develop a brand with staying power.  

Give our team of experts a call at (504) 486-8646 to request a quote.  

Level Up Your Marketing with Decals and Stickers 

Finding inventive ways to boost brand recognition and develop a loyal base of customers can help set you apart from your competition. One simple and effective way to enhance your current marketing efforts is to invest in decals and stickers. These items, when professionally designed, can help you develop a brand with staying power.  

Here’s six reasons you should consider adding decals to your marketing strategy.  

#1 Stickers/Decals are Cost Effective 

Stickers are cost-effective forms of marketing. It won’t break the bank to print a few hundred decals. 

#2 Let Your Customers Advertise for You 

Adhesive decals make it possible for your customers to advertise for you. Most of the time, well-made decals end up on laptops, metal thermoses, vehicles, and mobile phone cases.  

#3 Increase Exposure to Your Brand 

Each person who slaps your decal on their personal effects could easily expose hundreds of people to your brand in a week’s time. This type of exposure breeds familiarity with your brand, which can convert new customers in no time.  

#4 Drive Interest to Your Website and Social Media 

You can place your website’s URL and/or your social media handles on your decal. When potential customers see these items, they may be inclined to visit your digital properties and follow you on social media. Merging the digital world with real life is a big factor in modern enterprises’ recipes for success.  

#5 Convey Appreciation for Your Customers 

Stickers and decals can be used as a free gift. Let’s say you own an online boutique, every package you ship to a customer could include a branded decal. Although it’s a small token of appreciation, your customers will appreciate your thoughtfulness.  

#6 Creates Opportunities for Cross-Promotional Marketing 

Working with other companies can be an effective way to gain new and loyal customers. This is why you will see the branded materials of another company in a retail store or a coffee shop. Cross-promotional marketing works best when you establish relationships with companies that are not your direct competition. Leaving branded items like pens and decals at another business can help you tap into a customer base that may not have heard about your business.  

Tips for Designing Great Decals 

Knowing you need to add decals to your marketing is half the battle. Poorly-executed decals are a waste of time and money. When it comes to great decal design, it’s important to thoughtfully incorporate your existing logo and maintain a similar aesthetic to your products, website, and social media.  

Consulting with a graphic design professional is your best bet. A graphic designer can take your existing logos and help ensure that your decals maintain a cohesive brand image. Fortunately, Pel Hughes offers a team of in-house graphic designers who work with our printing pros to develop beautiful marketing materials. Our team can add embellishments, too like raised varnish or foils to make your decal stand out from the crowd.  

If you have questions about print advertising and marketing, give our friendly team of experts a call at (504) 486-8646 or submit a contact form from our website.  

Easy Tips for Developing Effective Custom Packaging 

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Packaging sets the tone for your brand. Advancements in printing technology have made developing unique and eye-catching custom packaging more cost-effective than ever before. In the wake of the COVID-19 pandemic, online shopping has become a workhorse driving consumer activity. More people are turning to online shopping and delivery than in years past and this will likely continue to be a driving force behind sales. Brands contending with a post-pandemic world should tap into the power of effective packaging to create a memorable consumer experience beyond their brick-and-mortar operations.  

If you’re looking to establish or re-vamp your packaging game, look no further than the experts at Pel Hughes. We serve businesses in nearly every industry from coast to coast. Utilizing advanced technology and state-of-the-art printing techniques, we can help you deploy custom packaging that will make a lasting impression on your customers.  

Here’s four easy tips to consider in your packaging design. 

#1 Understand the Psychological Effects of Color 

Color has an effect on our mood and our behavior. When it comes to choosing color for your packaging, it’s important to stay on message with your brand’s aesthetic and the ambient effect you’re trying to create. For instance, let’s say you sell a luxury beauty product. You probably wouldn’t want to choose red as its typically paired with intense emotions like passion or hunger. Instead, you might want to choose something white with gold foil embellishments or perhaps blue since that color conveys tranquility and calm.  

Here’s a simple breakdown of emotions and themes associated with popular colors: 

  • Blue: peace, tranquility, and relaxation 
  • Green: nature, financial comfort, prosperity, and environmentally-conscious 
  • Red: courage, passion, hunger, and anger 
  • Yellow: joy, optimism, and youth 
  • Black: anti-authority, rebellious, and mysterious 
  • White: minimalism, purity, and cleanliness 
  • Purple: regal and prestigious 

Your color selection for your custom packaging should be carefully considered. When in doubt, consider consulting with one of Pel Hughes’ skilled graphic designers for their insight.  

#2 Know How Your Brand is Perceived 

Do you know how consumers perceive your brand? Are you seen as the most affordable? Perhaps you are seen as a socially-conscious alternative to a popular product. Understanding how your brand is received by the public can help you craft packaging that will speak to your consumer.  

If your product has a luxury price point, your packaging should reflect its cost. Flimsy, unoriginal, and unprofessional packaging could hurt your brand’s image. Similarly, if your product is marketed as eco-friendly, it’s important that your packaging is considered environmentally conscious.  

#3 Consider Functional Custom Packaging 

Sometimes, the best packaging is functional. Whether that’s housing artisan soaps in a water-repelling case to protect your product or storing your product in a reusable tote, functional packaging can help you establish positive associations with your brand and boost customer loyalty. If functionable packaging is used out in public, say, like a reusable grocery bag, you get the added bonus of free advertising.  

#4 Use Embellishments like Foil and Raised Varnishes Very Strategically 

Printing techniques like raised varnishes and foils can make your package stand out. These careful details can demonstrate that you care about your customers’ experiences. Going overboard, however, could have the opposite effect. When using embellishments like metallic foils and raised varnishes, be sure to place them strategically and sparingly for maximum effectiveness.  

Packaging is an important part of your customers’ experience. If you’re feeling overwhelmed, Pel Hughes can help. We offer state-of-the-art technology and a team of experts to help you make the most out of your print materials. Give us a call at (504) 486-8646 or fill out our contact form to request a quote.  

Advanced Printing Techniques: Spot UV and Raised Varnish 

Pel Hughes is one of the country’s leading print companies. Serving businesses in a variety of industries—including those who work directly with consumers and B2B enterprises, we offer advanced printing methods that can produce stunning effects. Two advanced printing techniques you should know about are spot UV and raised varnish. These printing methods produce striking materials that evoke the senses. Following is helpful information about both.  

Spot UV 

Spot UV is a printing technique that embellishes materials. You’ve likely seen this effect before on event invitations and business cards. This technique produces a lustrous effect with a raised finish. While spot UV could be applied all over, it is best used for specific elements of a design. This embellishment can produce a striking visual effect by applying this treatment to specific areas such as logos and important areas of text. The name of this technique comes from the drying process. UV exposure is used to cure the varnish, giving it a noticeable sheen.  

Raised Varnish 

Like spot UV, raised varnish adds striking elements to a printed piece. It can be used in conjunction with spot UV, too. What makes raised varnish special is the fact that it adds a noticeable texture to printed materials. For example, raised varnish can be used on a business card to draw attention to a company’s name. When combined with spot UV, the area treated is not only lustrous, it provides a textural dynamic that evokes the sense of touch. Combining these two powerful embellishments adds depth to your materials’ designs.  

The Five Senses and Advanced Printing Techniques 

When it comes to building your brand and selling your product(s), striking materials make for great sales tools. Not only can properly-executed print help facilitate in-person sales, it can help drive engagement with your brand when you can’t sell a product. For instance, a beautiful business card with a raised varnish and/or spot UV can make a lasting impression on a potential customer or client. 

 If your business card stands out from your competition, you can increase the likelihood of your brand’s products or services being used. One way you can stand out from the crowd is to deploy effective sensory marketing tactics. Sensory marketing refers to evoking as much of the five sense as possible with your consumer experience and your advertising. There exists compelling research to support the effectiveness of sensory marketing as numerous researchers have found that non-conscious stimuli that we can touch, taste, smell, see, and hear drives our purchasing decisions and brand loyalty.  

Something as simple as a raised logo on your business card or company stationary could produce a lasting positive impression on others. These thoughtful little details that entice our eyes and our touch could help you develop positive associations with your brand.  

If you’re looking to take your print materials to the next level with Spot UV and raised varnishes, the experts at Pel-Hughes are here to help. We offer state-of-the-art printing services, in-house fulfillment, and a team of dedicated graphic designers to help you develop stunning print pieces like direct mail, catalogues, business cards, letterheads, and more. Give us a call at (504) 486-8646 to learn more.