Direct Mail for Political Campaigns  

Have you considered using direct mail for political campaigns? From local to federal elections, the stakes are high. A good political campaign needs a robust outreach strategy that includes in-person events like townhalls along with digital and print marketing. While it’s important to have active social media channels, a well-written website, and video content, younger political strategists tend to overlook direct mail. 

Benefits of Direct Mail for Political Campaigns 

There’s endless reasons why direct mail works well for political campaigns. Following are just a few benefits of adding direct mail to your political outreach strategy.  

#1 Direct Mail Reaches Voters 

Direct mail is a powerful tool for political campaigns—especially when you consider that in-person canvassing is becoming more difficult. In many neighborhoods, hitting the pavement and going door-to-door to speak with voters yields lackluster results. The truth is that many people aren’t home as often as they were in the past. If they are home, they tend to avoid answering the door to people they don’t know. Since going door-to-door isn’t always the wisest strategy, it’s important to remember that reaching people’s mailboxes can be the next best thing to striking up a conversation with them.  

#2 Most Demographics Trust Direct Mail 

In the private sector, marketers know that direct mail resonates with consumers across many demographics. Gen Z and Millennials trust direct mail as much as Gen X, Baby Boomer, and Silent Generation folks.  

#3 Direct Mail Complements Digital Campaigning 

Direct mail is a great tool for driving local traffic to your website, Facebook page, YouTube Channel, and more. Simply embedding personalized URLs and QR codes onto your direct mail can make following you on a digital medium a breeze. Using tools like QR codes can also help you track whether your mail campaigns are resonating with voters.  

Best Practices to use for Political Direct Mail 

Poorly executed direct mail could tank your political aspirations. Properly designed mailers, however, can have a big effect on locals. Direct mail is a great opportunity to cut through divisive rhetoric and political mudslinging with straightforward information that presents tangible solutions to widespread problems. Following are some helpful tips for effective political mailers. 

#1 Avoid Long-Winded Copy 

Stick to problems and solutions. Lay out the benefits of voting for your candidate with bulleted lists. You can also direct voters to landing pages and social media accounts for more in-depth analyses of political or philosophical issues.  

#2 Supply Accurate Voting Information 

Voting information such as polling locations, voter registration deadlines, and dates can be very helpful to your recipients. People live hectic, busy lives so making the voting process easier could mean the difference between winning and losing.  

#3 Consider CTAs Beyond Voting 

While earning the votes of locals is important, gaining momentum in your campaign also involves soliciting volunteers and donors. Your call to action can include information on how locals can get involved in your campaign through canvassing, phone banking, or by making donations. 

#4 Consult with Direct Mail Experts 

Producing an effective direct mail campaign takes quite a lot of work. From graphic design to copywriting and paper selection, it’s important to consult with professionals to ensure you get the most out of your campaign.  

The printing pros at Pel Hughes can help produce effective direct mail for political campaigns. We offer an array of direct mail services to ensure that your campaigns resonate with voters. Give our friendly experts a call at (504) 486-8646 to learn more.  

 

Jumbo Postcards are Ideal for Direct Mail Campaigns 

When it comes to eye-catching direct mail, bigger is better. Jumbo postcards measure 6 x 11 inches and make for memorable direct mail campaigns. Ideal for dental and medical practices, retailers, restaurants, and service-based businesses, jumbo postcards offer plenty of space for stunning designs, high resolution photos, and copy to sell your goods or services to consumers.  

If you’re looking to take your direct mail to the next level, the printing pros at Pel Hughes can help. As experts in direct mail, we offer a suite of services including graphic design, campaign automation, advanced printing techniques, and more to ensure that your campaigns resonate with consumers.  

Benefits of Jumbo Postcards 

#1 More Space 

Smaller postcards can leave a lot to be desired because space is limited. More space means that you can provide more copy, graphics, and photos to win over potential customers and clients. A jumbo postcard, for example, can feature menus and multiple photos along with helpful information like e-mail addresses, phone numbers, and social media handles. There is plenty of room for QR codes, too to help track the effectiveness of your campaigns and route direct mail recipients to your website, social profiles, and digital sign-up forms.  

Abundant space is especially beneficial to specific industries. For instance, a dental practice can benefit from jumbo postcards because these mailers are large enough to display before and after photos of cosmetic treatments. Retailers that sell jewelry or apparel benefit, too because they can showcase multiple products in photographs.  

#2 Attention-Grabbing 

Jumbo postcards are great for grabbing attention. Since these mailers measure 6 x 11 inches, they are sure to stand out in mailboxes. Let’s say two cafes in a neighborhood send out direct mail campaigns. One uses jumbo postcards and the other chooses a standard size. The café with the jumbo postcard can incorporate professional photos of popular dishes along with a scaled-down menu of their lunch specials. Due to limited space, the café using a standard-sized postcard can only include a fraction of the information used by their competition on a jumbo mailer. Based on this scenario, the campaign using the jumbo postcard will likely enjoy a much better response rate from consumers than the café that selected the standard size. A properly designed jumbo postcard stands out from the crowd for all the right reasons.  

#3 Affordable 

In addition to high response rates and more design space, jumbo postcards are more affordable than other types of direct mail like catalogues and brochures. This is because they are cheaper to produce than direct mail pieces that require binding or folding. In many cases, a jumbo postcard can accomplish as much as a brochure or catalogue can with a lot less materials and labor.  

If jumbo postcards pique your interest for your next direct mail campaign, we encourage you to call our friendly experts at (504) 486-8646. The pros at Pel Hughes serve businesses and organizations throughout the United States.  

How to Use QR Codes with Direct Mail 

Using QR codes with direct mail offers unique advantages for marketers. While QR codes have ebbed and flowed in popularity over the years, recent trends indicate that marketing with QR codes is here to stay. This is likely because QR codes make for a robust cross media marketing strategy, provide reliable metrics on response rates, and help integrate print marketing efforts with digital ones. In addition to being beneficial to retail and service-based businesses, QR codes are great additions to mail pieces for educational institutions, non-profit organizations, legal practices, and healthcare clinics, too. 

QR Codes Explained 

QR stands for “quick response”. This code contains intricate pixels that can store far more information than a conventional barcode. QR codes are scannable with camera applications on smartphones and tablets. When printed on direct mail pieces, QR codes can be used to direct recipients to digital channels like personalized landing pages, social media accounts, videos, and websites. It can also direct recipients to e-mail sign-up forms and personalized shopping carts.  

What makes QR codes so beneficial is the fact that they can provide real-time metrics on the response to your direct mail campaigns. QR software allows for marketers to monitor how many QR codes were scanned by a campaign’s recipients, whether those recipients took action by making a purchase or signing up for an e-mail list, and when/where a QR scan took place. These metrics can help strengthen future campaigns by analyzing what types of messaging produced the best response rates and sales conversions in the past.  

Tips for Using QR Codes with Direct Mail 

Using QR codes correctly can yield great results. If you’re new to using QR codes on direct mail campaigns, we have compiled some helpful tips.  

  • QR codes should be placed on mailers in areas that do not distract from the overall aesthetic and design. A great place for a QR code on direct mail is the backside near the call to action. 
  • A QR code should be an appropriate size. Not too big but not so small it is unnoticeable.  
  • Adding a border around a QR code or using arrows with copy that says “Scan Me” is very helpful for spurning consumer action.  
  • Consider offering an incentive with a QR code scan. For instance, “enjoy 10% off your purchase by scanning this code” or “booking a free consultation is just a scan away” can help generate consumer action.  

Add a QR Code to Your Next Direct Mail Campaign 

Pel Hughes is a full-service printing company that provides comprehensive direct mail services to businesses and organizations in a variety of industries. If you would like to implement QR codes on your next direct mail campaign, give our friendly experts a call at (504) 486-8646 to learn more. We provide a host of services including graphic design, cross media marketing, campaign automation, and database services.  

Zip Code Targeting with Direct Mail 

The days of sending out enormous direct mail campaigns to every residential address in a city are long gone. Not only is this direct mail tactic ineffective, but it is also costly. Today, helpful tools allow for zip code targeting on your direct mail campaigns where mailers are only sent to residents who fall into specific demographic categories. Zip code targeting with direct mail saves money and time while ensuring that your campaigns are received by those most likely to be interested in your business or organization.  

Who benefits from zip code targeting? 

For-profit operations in a variety of industries benefit from zip code targeting including those in healthcare, dentistry, legal practices, retail stores, restaurants, and service-based businesses like house cleaning, accounting, and home maintenance.  

Zip code targeting isn’t just for businesses and corporations. Higher education and vocational institutions enjoy excellent results by targeting specific demographics within a zip code. Non-profit organizations also benefit from zip code targeting—especially when it comes to fundraising campaigns and the announcement of community events.  

What kinds of demographics can I target with direct mail? 

Using tools like EDDM (Every Door Direct Mail from the USPS), you can filter residents within a zip code by data like household size, household income, and age. Other consumer databases offer even more information including whether children are present within a household. 

Here are some helpful examples of how targeting these demographic categories can help improve the response rates on your campaigns.  

Age: Knowing the general age groups within a household can help you determine which recipients to mail campaigns to. For example, services and businesses catering to seniors should target households with members 55 years and older. Age groups also help marketers personalize their messaging. Statistically speaking, people over the age of 35 have more purchasing power. This means that luxury goods are likely to be more well-received by this age group than by households with people in their early 20s or more advanced years.  

Household Size: A household’s size can reveal a lot to marketers. In most cases, houses with several residents often tend to be budget-conscious consumers or multigenerational families. Businesses catering to consumers on tight budgets can benefit from targeting larger household sizes.  

Income Level: Knowing the income range of direct mail recipients can go a long way with developing your mailing lists and brand messaging. For instance, let’s say you run a day spa that offers pampering services like full-body massages and facials. Targeting households with very low-income levels is likely going to result in less-than-ideal response rates. Your ideal demographic would likely be people with middle class incomes, people with spouses, and/or those over the age of 30.  

Presence of Children: Whether a household has children is critical information for businesses that operate in healthcare and dentistry as well as retail and service-based businesses that provide clothing, haircuts, tutoring, extracurricular activities, and more to children. The presence of children is also helpful for businesses and organizations that offer support to busy parents such as convenience-based services like housekeeping, dry cleaning, and general home maintenance.  

Zip code targeting with direct mail can make a world of difference in the success of your campaigns. Analyzing consumer demographics in your area can also improve your business or organization’s messaging. The pros at Pel Hughes work with businesses, organizations, and higher education institutions throughout the United States. We offer full-service printing, graphic design, campaign automation, and database services to ensure that your direct mail campaigns are as successful as possible. Give our experts a call at (504) 486-8646 to learn more.  

Postage Rate Increases for 2023 

Last month, the USPS filed for a proposed rate increase with the Postal Regulatory Commission (PRC) in an effort to mitigate the effects inflation has had on its operations. This proposal involves raising the price of postage three cents domestically and five cents internationally. If the PRC approves this proposed postage rate increase, the new rates will go into effect in July of 2023.  

Below is a helpful table to better understand these proposed postage rate increases. 

Mail Type  Existing Postage Rate  Proposed Postage Rate 
First-Class Mail Letters (1.0 oz)  $0.63  $0.66 
First-Class Mail Letters (metered 1.0 oz)  $0.60  $0.63 
Postcards (Domestic)  $0.48  $0.51 
First-Class International Mail (1.0 oz)  $1.45  $1.50 
First-Class International Mail (metered 1.0 oz)  $1.45  $1.50 

The USPS is also proposing increases for other services including postal boxes and certified mail.  

Tips for Managing Postage Rate Increases 

Businesses and marketers who rely on the USPS for their direct mail will likely feel some burn with these proposed rate increases. Additional postage on each mail piece for large volume campaigns can become very costly. The pros at Pel Hughes can help. We offer a suite of services to help our clients get the most from their direct mail campaigns.  

Following are some helpful tips to offset the effects of postage rate hikes.  

Use Our Database Services to Improve Your Mailing Lists 

If your business has been using the same mailing lists for a couple of years or longer, now is a great time to consider using our database services. Cleaning up your database can eliminate a lot of waste. We use state-of-the-art software and have access to reliable consumer data to ensure that your mailing list is comprised of accurate and active addresses. Database services will help ensure that your direct mail campaigns are sent to quality recipients.  

Automate Your Campaigns to Save Money on Labor 

Campaign automation can save time, money, and labor. We offer Storefront, a digital library to house all your print and marketing materials. Campaign automation makes it easy to send direct mail to new and existing customers with just a few strokes of a keypad. Storefront is also helpful for ensuring that your business stays within your marketing budget because you can set limits on orders and provide specific permissions to your personnel.  

Enhance Your Direct Mail with Cross Media Marketing 

If you need to tighten your print advertising budget, cross media marketing can help. Leveraging e-mail and social media marketing can help build your brand and enhance the effectiveness of your direct mail campaigns. We provide several cross media marketing services to help you make the most of your marketing budget and improve your direct mail response rates.  

Analyze Past Performance of Your Campaigns 

If postage rate increases cause concern, the pros at Pel Hughes highly recommend taking a close look at the performance of your last campaigns. Analyzing KPIs like response rates and sales conversions can help you determine what messaging resonates with consumers, which campaigns at various times of the year are most effective, and more. Taking a deep dive into past performance can help you reduce costs, increase sales, and improve your messaging.  

Pel Hughes is a full-service printing company serving businesses, non-profit organizations, and higher education institutions throughout the United States. We offer cross media marketing, graphic design, database services, and campaign automation to help your enterprise thrive. Give our friendly team a call at (504) 486-8646 to learn more.  

Using Coupons with Direct Mail 

Do you want higher response rates with your direct mail campaigns? If so, the pros at Pel Hughes strongly encourage you to use coupons with direct mail to incentivize consumer action. Using coupons with direct mail has always been a great way to elicit a response from your campaign’s recipients but now with record levels of inflation and reduced consumer spending, utilizing coupons may be the very thing you need to keep revenue coming in at healthy levels.  

The Effects of Inflation and Reduced Spending on Businesses 

Inflation is driving up costs for consumers and businesses alike. For the consumer, their purchasing power has dipped to record levels. This means customers are hypervigilant with every dollar they spend, are able to buy less than before, and anxious about making ends meet.  

For businesses, many enterprises are laying off their workforce, reducing their budgets, and considering scaling back on marketing in an effort to ride out the storm. While constraining spending is a wise move, taking a hands-off approach to marketing could leave businesses in the lurch when the economy takes a more positive turn. One way you can invigorate sales is to ensure that you use coupons with direct mail campaigns to get the most bang for your buck.  

The Power of Coupons with Direct Mail 

When money is tight for consumers, coupons can help them justify their purchases. Moreover, consumer loyalty is less predictable in times of economic hardship. In many instances, a consumer will shop for the best deal and abandon previous loyalties to certain brands and businesses in favor of perceived savings. This means, using coupons with direct mail could attract customers who are new to your products and services. If you can offer a comparable product or service along with ensuring they have a great customer experience, you could also earn a long-term relationship with new consumers.  

Maintaining marketing during a recession offers a competitive advantage against other businesses who are tightening their budgets. According to research conducted by McGraw Hill, businesses who maintained (or increased) their marketing efforts during the 1981-1982 recession saw over 250% growth compared to businesses who constrained their marketing and advertising efforts during this time.  

Tips for Coupons in Direct Mail 

Coupons should be incentivizing a purchase. This means the discount must be significant enough to warrant action from a money-conscious consumer. All kinds of businesses from service-based enterprises like dry cleaning and home maintenance to restaurants and dental clinics can benefit from using coupon-based incentives. The trick is offering a big enough discount to spurn action without hurting your bottom line.  

Now that digital shopping is here to stay, it’s important that coupons can be used online and in person. Using QR codes is a great way to ensure that coupons offered in direct mail can be used in brick-and-mortar locations as well as online. These types of coupons are popular, too—in fact, over 5 billion QR coupons were redeemed last year.  

How Pel Hughes Can Help 

Pel Hughes is a full-service printing company that employs modern solutions to enhance the effectiveness of direct mail. Our team of experts has access to reliable and accurate consumer databases that can help your business send targeted direct mail to consumers who are most likely to make purchases with your brand. We also offer campaign automation, database services, graphic design, and cross media marketing. Give our friendly team a call today at (504) 486-8646 or request a quote online.  

USPS Discounts for Direct Mail in 2023 

Did you know that the USPS offers discounts for direct mail that utilizes components that invoke a sensory experience? In 2023, marketers can save five percent on USPS-delivered direct mail when they develop campaigns that offer a tactile, sensory, or interactive (TSI) mail piece. This promotion runs from February 1st, 2023 to July 31st, 2023.  

Following are some helpful details from the experts at Pel Hughes to find out if this promotion is right for your business.  

Sensory, Tactile, and Interactive Discounts for Direct Mail 

In an effort to improve response rates of direct mail, the USPS is running a promotion for 2023 where marketers can save money on their mail pieces. A five percent discount is applied when direct mail campaigns feature special inks, scents, tastes, and manipulatable elements.  

Specialty Inks 

Discounts for direct mail are applied when specialty inks are implemented into mailers. The USPS accepts a range of ink treatments including: 

  • Light reflective inks 
  • Temperature-influenced dyes and inks 
  • Color-changing inks 
  • Metallic inks 

Sensory and Tactile Elements 

Treatments that tap into the five senses make for very dynamic direct mail. Integrating components like scented mailers and envelopes, edible components, and tactile embellishments such as paper applied with coatings or non-geometric die cuts all qualify for the USPS’ TSI promotion. Other tactile and sensory options include: 

  • Textured surface treatments such as velvet and leather 
  • Holographic stickers and filters 
  • Sound chips 
  •  

Interactive Features 

Interactive components can make your mail pieces more memorable, which generates brand recognition and consumer engagement. If you’re looking to incorporate interactive features into your direct mail, the USPS discounts use of the following: 

  • Clean release cards 
  • Zip/Perforated Strips 
  • Scratch-offs 
  • Three dimensional elements such as pop-ups 

For a more detailed look into which TSI features are eligible for this promotion, click here. We recommend consulting with the USPS before printing to ensure that your elements are eligible for the five percent postage discounts for direct mail.  

How Pel Hughes Can Help 

The pros at Pel Hughes utilize the latest printing techniques and technology to ensure that your direct mail campaigns resonate with consumers. We offer an array of treatments, embellishments, specialty inks, and more. Some of our popular TSI treatments include Spot UV printing, die cutting, metallic foils, and raised varnishes.  

Beyond printing, our team can help with procuring excellent mailing lists, graphic design, campaign automation, and database services. Give our friendly experts a call at (504) 486-8646 to learn more.  

Dental Marketing with Direct Mail: Increase Patient Loyalty 

Did you know that dental marketing with direct mail increases patient loyalty? It’s true. While digital marketing has its place and all dentists should have social media accounts and websites, there’s still a very real need for print advertising. Direct mail is a powerful tool for dentists that adds legitimacy to your business, improves patient acquisition and retention, and helps educate patients on important oral health matters.  

Benefits of Dental Marketing with Direct Mail 

Dental marketing with direct mail offers unique advantages when compared to other forms of marketing and advertising. The following are just a few notable benefits to implementing direct mail into your practice’s marketing strategy.  

Incentivize Patients with Discounts or Special Offers 

It can be difficult to ensure that your patient base is maintaining their regular appointments for checkups and cleanings. One way to help keep your appointments as full as possible for preventive care is to incentivize patients with discounts or special offers. With campaign automation, you can easily send direct mail to patients that have missed or cancelled a cleaning or checkup. Adding special offers such as discounted teeth whitening treatments is a great way to incentivize patients to book their appointment. 

Improve Patient Education with Value Added Information  

Direct mail can do more than just serve as an introduction to potential new patients or remind existing ones about upcoming appointments. The copy on your direct mail can help educate your patients with helpful information. For example, a direct mail campaign can highlight the prevalence and symptoms of oral cancer. It can also offer explanations and benefits of common treatments like root canal therapy. Educating your patients with helpful information empowers them to seek out your services when they notice new symptoms while also demonstrating your genuine concern for their wellbeing—both of which help build a loyal patient base for years to come.  

Target Specific Neighborhoods and New Residents 

With tools like Every Door Direct Mail and consumer databases, you can target specific neighborhoods and demographics with your mail pieces. This means your dental practice can send mailers to the neighborhoods nearest your office. You can also target your mail to specific demographics like household income or age groups. Demographic targeting is especially beneficial to dentists who provide specific services like cosmetic dentistry or work with particular age groups such as children or senior citizens.  

Build Trust with Patient Testimonials 

Reviews and testimonials are powerful. You likely have reviews posted on your website, social media accounts, and on other sites like Google. Highlighting a few of these positive patient testimonials on your direct mail campaigns can do wonders for building trust with existing patients and attracting newcomers to your practice.  

If you’re new to dental marketing with direct mail, give Pel Hughes a call at (504) 846-8646. We serve dentists throughout the United States. Our full-service printing company offers graphic design, campaign automation, and database services. We pair the latest technology with client-forward service to help your business thrive.  

Direct Mail Campaigns: Why Marketers Choose Print

To some, print advertising and marketing might seem antiquated but industry experts respectfully disagree with that notion. A recent survey of top tier marketing professionals in the United States indicates that 74% of the industry’s experts favor direct mail campaigns to other forms of marketing, including email. This survey and report, The 2023 State of Direct Mail, offers some interesting insights that can help guide your future marketing efforts, particularly direct mail campaigns.  

Highlights from the State of Direct Mail 

One key finding from this survey was that 74% of marketers believe that direct mail campaigns yield substantially more benefit than other forms of marketing, including digital channels like social media and email. While this isn’t to say that digital marketing isn’t important, it does make the case for merging print with digital for optimal results.  

This report surveyed 250 marketing professionals throughout North America. All those surveyed were employed at large corporations with more than 1,000 employees. The survey’s respondents worked in a variety of industries including non-profit organizations, banking, insurance, e-commerce, retail, and healthcare.  

The State of Direct Mail survey revealed that the overwhelming majority of marketers believe the key to maximizing the effectiveness of direct mail campaigns is automation. In fact, 81% of marketers using automated direct mail campaigns believe automation provides substantially higher response rates when compared to the results of marketers who do not use automation. Campaign automation is especially useful for following up with customers who visited your website, added an item to a shopping cart, or those who engaged with your business via e-mail or social media.  

Measuring the effectiveness of direct mail is more important than ever. Having reliable metrics was a concern for the respondents of this survey, too. According to the 36% who encountered lackluster response rates found that bad data such as incorrect addresses was a major culprit. This aspect of the survey demonstrates the need for database services and access to up-to-date consumer indexes. Successful direct mail campaigns require reliable information for its recipients as well as proper management of this data.  

How Pel Hughes Can Help Improve Your Direct Mail Campaigns  

Our full-service printing company experiences the power of direct mail every day with our clients’ campaigns. From non-profit organizations to businesses operating in insurance, banking, law, healthcare, and retail, well-executed direct mail has the power to attract new clients/customers, retain them, and build a powerful brand identity.  

The most effective direct marketing campaigns harness the power of technology. To help our clients thrive, Pel Hughes offers database services, campaign automation, direct mail retargeting, personalization with Variable Data Printing, and so much more. Technology can help your business expand your reach with reliable demographic and consumer data while making the execution of direct mail easy and efficient.  

Feel free to call our friendly experts at (504) 486-8646 to learn more or request a quote.  

Postage Rate Increases in 2023: What You Need to Know 

The cost of almost everything is rising, including postage rates. Effective on January 22, 2023, postage rates will increase about 4.2% on average for certain types of mail. While this may not affect the day-to-day of households, it could certainly make staying within budget difficult for marketers and businesses. While these postage rate increases were expected, they are coming at an inopportune time for businesses and organizations bearing the brunt of inflation, supply chain issues, and labor shortages.

Fortunately, the pros at Pel Hughes can help you and your business adjust to postage rate hikes. Read on to learn more.

Postage Rate Increases: Who will be affected?

Anyone sending large volume mail will likely be affected by these rate increases. The following types of mail with increased rates include:

  • First Class
  • Package Services
  • Periodicals
  • Special Services
  • Marketing Mail

For example, First Class mail currently costs 60 cents for a Forever stamp. Under these new rate increases, however, the same stamp will cost 63 cents after January 22nd. Here’s a helpful breakdown of current rates versus new rates:

Mail Type

Current Rate

New Rate

Letters (1.0 ounce)

$0.60

$0.63

Letters (Metered 1.0 ounce)

$0.57

$0.60

Postcards (Domestic)

$0.44

$0.48

Postcards (International)

$1.40

$1.45

International Letter (1.0 ounce)

$1.40

$1.45

How to Adjust to Postage Rate Increases

Your printer pros at Pel Hughes understand the concerns surrounding postage rate changes better than most. We are also aware of other issues affecting businesses and their print marketing campaigns such as supply chain issues and labor shortages. While these rate increases are unfortunate, there are steps you can take to mitigate their effects. Following are some helpful tips to offset rising costs.

#1 Clean Up Your Mailing Lists 

Old mailing lists can leave a lot to be desired. If your list is out of date, it is possible that mailings are wasted on incorrect recipients, sent to duplicate residences, and more. A clean, up-to-date mailing list can help reduce waste and lower your costs. If it is time to clean up your mailing lists, we can help. Not only do we have access to large consumer databases we also offer database services, which includes sophisticated software to ensure that your mailing lists are as clean as possible for maximum efficiency and effectiveness.

#2 Focus on Quality of Your Direct Mail 

When money is tight—especially in light of postage rate hikes, sometimes focusing on quality is better than focusing on quantity. Rather than sending mail to every address in a zip code, consider sending targeted direct mail to specific neighborhoods that match the demographics of your ideal consumer. With targeted mail, you can select demographic data such as gender, household income, and consumer activity. We also offer technology to help you track the effectiveness of your direct mail campaigns. Adding elements like QR codes and personalized URLs helps track response rates and merges digital marketing with traditional print. 

With a new year upon us, now is a great time to re-evaluate your marketing and advertising strategies. Pel Hughes is a full-service printing company that offers graphic design, campaign automation, in-house fulfillment, database services, and world-class customer service. Give our friendly experts a call today at (504) 486-8646 to request a quote.