What’s CMYK, Pantone and RGB color?

Whats CMYK, Pantone and RGB color_ Pel Hughes print marketing new orleans

In the world of print and design, color plays a huge role in helping your marketing materials stand out from the crowd. On the one hand, a gorgeous design and lovely colors can draw attention and strengthen your brand’s image; while on the other hand, weak or clashing hues can result in a less than […]

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Enough Already! Print is Not Dead

Enough Already! Print is Not Dead - Pel Hughes print marketing new orleans

We’ve been hearing it for years now: “The print industry is dying!” “Nobody reads hardcopy anymore!” “Everything is going digital!” Can I just say one thing? Enough already! Print is not dead, nor is it going anywhere in the future. Yes, e-book reader sales are up, social media has taken over (virtually) every facet of […]

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Spot vs. Process – Why and When to Go with Spot Color

Spot vs. Process - Why and When to Go with Spot Color - Pel Hughes print marketing new orleans

As a designer, one of the most important decisions you must make is in regard to the colors in your design. Admittedly, there can be a lot of confusion when determining whether to use spot colors or process colors, and understanding the difference between the two can be the difference between a good and great […]

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advanced printing blogging brochures business cards campaign automation catalogues content marketing copywriting tips database management digital advertising digital marketing direct mail direct mail copy direct mail tips email email marketing eNewsletter flyers flyers and brochures graphic design inbound marketing landing pages leaflets magazine advertising management system marketing marketing mobile marketing personalization personalized marketing personalized url print print advertising print and digital advertising printing printing companies printing company print marketing PURLs qr codes social media social media advertising variable data printing website marketing writing tips writing tips for advertising