Reasons Why Direct Mail Is an Effective Business Tool - Pel Hughes print marketing new orleans

It’s no longer accurate to say that readers are moving toward a digital preference to receive their content. Readers aren’t moving that way, they’re already there. So, then, why is this article titled “5 Reasons Why Direct Mail is an Effective Business Tool”? Short answer: Statistics, science and physical connection. Long answer: see below.   […]

Whats CMYK, Pantone and RGB color_ Pel Hughes print marketing new orleans

In the world of print and design, color plays a huge role in helping your marketing materials stand out from the crowd. On the one hand, a gorgeous design and lovely colors can draw attention and strengthen your brand’s image; while on the other hand, weak or clashing hues can result in a less than […]

Enough Already! Print is Not Dead - Pel Hughes print marketing new orleans

We’ve been hearing it for years now: “The print industry is dying!” “Nobody reads hardcopy anymore!” “Everything is going digital!” Can I just say one thing? Enough already! Print is not dead, nor is it going anywhere in the future. Yes, e-book reader sales are up, social media has taken over (virtually) every facet of […]

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