5 Essential Marketing Skills in a Digital World

5 Essential Marketing Skills in a Digital World - Pel Hughes print marketing new orleans

The overall goal of a marketer is to build trust with the consumer. It’s this relationship that will plant the seed with your brand, and it’s the continued confidence that will keep them coming back. Building this trust is difficult – it always has been. However, as consumers and products become even more entwined online, […]

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Top 5 Marketing Mistakes and How to Avoid Them

Top 5 Marketing Mistakes and How to Avoid Them - Pel Hughes print marketing new orleans

The importance of a well-structured, cohesive and effective marketing campaign cannot be overstated. To keep your marketing techniques relevant, you must conduct marketing audits and flush out what works and what is holding you back. This article explores 5 of the most common marketing mistakes made by today’s companies and how to avoid them. Doing […]

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6 Best Practices for Direct Mail Advertising

6 Best Practices for Direct Mail Advertising - Pel Hughes print marketing new orleans

While direct mail advertising is decreasing, it is still 37 times more effective than email, according the Data and Marketing Association. Given the success of direct mail in advertising and marketing campaigns, it’s important to craft well-executed and creative messages to influence consumers. Below are 6 proven practices to ensure your consumers are reached and […]

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advanced printing blogging brochures business cards campaign automation catalogues content marketing copywriting tips database management digital advertising digital marketing direct mail direct mail copy direct mail tips email email marketing eNewsletter flyers flyers and brochures graphic design inbound marketing landing pages leaflets magazine advertising management system marketing marketing mobile marketing personalization personalized marketing personalized url print print advertising print and digital advertising printing printing companies printing company print marketing PURLs qr codes social media social media advertising variable data printing website marketing writing tips writing tips for advertising